Posts Categorized: Crisis Communications

Toyota – Did they put the "brakes" on quickly enough?

Posted by Amy Kossoff Smith, Write Ideas, Inc., and PRCG Powerlines Editor. Fasten your seatbelts, publicists and marketers, because this is one crisis communications campaign that has got to be keeping some in our field in the fast lane this week! I read an article in Ragan's PR Daily News Feed about Toyota's sticky brakes, and the article poses the question, "Should Toyota change its name?" First, check out some excerpts from Ragan's article: The automaker continues to take a beating in the press over... ⇢ read more

Toyota – Did they put the “brakes” on quickly enough?

Posted by Amy Kossoff Smith, Write Ideas, Inc., and PRCG Powerlines Editor. Fasten your seatbelts, publicists and marketers, because this is one crisis communications campaign that has got to be keeping some in our field in the fast lane this week! I read an article in Ragan's PR Daily News Feed about Toyota's sticky brakes, and the article poses the question, "Should Toyota change its name?" First, check out some excerpts from Ragan's article: The automaker continues to take a beating in the press over... ⇢ read more