Thanks to Susan Hart, Hart PR, for sharing this post from her PR blog, EveryDayPR.net.
When discussing a work project, a business mentor used to constantly ask me, "what's the message?" The same question applies to Occupy Wall Street, a headline-garnering, fast-spreading movement taking place in cities around the country. Even watching the local news in New York last week didn't clarify unified messages or goals for me. Every person who responded to the "why are you here" question by reporters gave a different answer. On the upside, crowds were entertained by impromptu musical renditions of 60s classics like "This Land... ⇢ read more
By Marisa Vallbona, APR, Fellow, PRSA
This blog post first appeared in PRSAY
In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily Beast, ABC News division president Ben Sherwood has decided the network will do just that and no longer pay for interviews or images, a practice called “checkbook journalism” that has become all-too-common in recent years.
ABC spokesman Jeffrey Schneider told The Daily Beast: “We can book just... ⇢ read more
By Brendy Barr, President, Brendy Barr Communications, LLC
Beware of the Tweet that could result in legal repercussions! Many professional communicators are launching into social media marketing campaigns and not considering the legal mistakes they may be making. This oversight could result in fines and/or a disruption in the client’s business.
So before you post that next photo or conduct a sweepstakes on Facebook, read this blog on Write Speak Sell by attorney Kyle-Beth Hilfer about the most common legal errors in social media marketing…
Click here to read full post.... ⇢ read more
As a light football fan, I'm one of those PR/marketing folks who watches the big game for the ads. It started during my first job after college at DDB Needham Advertising. As a newbie in the ad scene, I'd "yes ma'am" and "no sir" all day to the many levels of management above me as I scurried between departments, toting creative storyboards, thick research reports, and media analyses. But the night of the Super Bowl, our class of Assistant Account Executives got to sit around bowls of salty chips and pizza and play CEO as we analyzed the creative genius... ⇢ read more
By John Deveney, ABC, APR, Fellow PRSA
New Year's Eve has always been a time for looking back to the past, and more importantly, forward to the coming year. It's a time to reflect on the changes we want (or need) to make and resolve to follow through on those changes. Below is a list of 10 things we can all resolve to change in 2011.
1. Spend more time with colleagues: Colleagues in your profession are a great source for ideas, inspiration and even potential business leads. Develop those relationships because... ⇢ read more
By Nancy Tamosaitis-Thompson, President, Vorticom Inc.
Does your public relations agency’s management pester their female staff to get collagen injections to thicken their lips? Do they show up on employees’ dates with romantic prospects to weigh in on their suitability? Do they purchase sex toys they think will resonate with individual staffers? This is the “real world” portrayed on reality television about public relations professionals with the newest entrant, “The Spin Crowd” launching this fall on E! Entertainment Television.
As a public relations professional who has held senior positions at three of the top global public relations agencies, I can safely say... ⇢ read more
By Gigi de Mier, APR
No, this isn't the title of Robert Ludlum's latest thriller. It's a milestone in the development of the global public relations profession and a call to action for organizations everywhere to use public relations to strengthen their relationships and reputation and to achieve sustainable success.
These Accords are the product of a collaboration between 59 senior professionals, researchers and educators from 20 different countries in six continents, and were endorsed by some 400 delegates from 29 countries at this year’s World Public Relations Forum, held in Stockholm, Sweden last June. The extended development process –months... ⇢ read more
By Kathy Day, APR
Kathy Day Public Relations (KD/PR) Virtual
A recent report in PR Newser™ said that being a public relations consultant is one of the top 10 high-stress jobs. I’m not surprised. Each of the members of PRConsultants Group work long hours, handle critical issues and rarely get a thank you for a day’s work. But despite the downsides, I still think being a PR pro is one of the best jobs available today. Why? Because it’s one of the few careers where you can really live your passions every day.
When I decided to be a journalist at a pretty... ⇢ read more
By Marisa Vallbona, APR, Fellow PRSA
Ethics Officer, PRSA San Diego
I’ve served as Ethics Officer of the Public Relations Society of America (PRSA) San Diego Chapter for the past five years. During that time, I’ve received numerous phone calls, e-mails and heard countless complaints from colleagues “ratting” out other colleagues about unethical behavior. They want the bad apple kicked out of PRSA or barred from practicing public relations altogether. Frankly, after hearing some of their stories, I don’t blame them. I want that too!
The problem is that the re-written PRSA Code of Ethics is not intended to be enforced.
You read... ⇢ read more
By Barb Harris, teamworksPR
Recently, four AP bureau editors and reporters visited a Phoenix professional group. They wanted to make it clear that newspapers are not dead, and they're still out there covering the important stories of the day. If you’re hoping to work with the AP at some point, here are some valuable insights into how they operate: They have 4,000 employees, 240 bureaus, and more than 10 million images. There are four regional hubs in the U.S., including Atlanta, Chicago, Philadelphia and Phoenix. In the past, NYC was the hub, but in the last year, the organization decided to establish... ⇢ read more
It's Valentine's Day, and working for one of Boston's largest ski, sports, and social clubs has got me fired up about the power of social media and how it rocks the world of special events.
Watching Boston Ski & Sports Club (BSSC) get more and more engaged in social media - and watching it WORK for them - is like watching a young couple fall in love... it warms a marketer's heart, and gives a PR gal a plethora of new public relations opportunities to get the word out and connect with consumers. Social media is certainly not meant to replace... ⇢ read more