By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines
When you put a group of premier public relations experts in a room for three days, you never know what magic will happen. And this year's conference was no exception. Our theme, "Turn it Up," had multiple applications, including a colorful conversation of best/first concerts, and action-packed sessions on branding, social media, PR strategy, and lots more. The theme, how do we work together to "Turn it Up" for our clients, our individual firms, and most importantly, the incredible collective experience of PRConsultants Group, was prevalent throughout the... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc.
I recently published an article on my firm's site about how a "Parking Lot" approach to marketing discussions can be an incredible tool for adding calm and focus to a meeting. We've used this tactic with great success at our PRConsultants Group conference. When you get 40+ PR professionals in a room, can you imagine how many ideas and topics are on the table? The excitement for collaboration is measurable, and the topics to discuss on our agenda far exceed our few days together. We’ve used the Parking Lot there to keep the... ⇢ read more
By Natalie Ghidotti, APR
It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer.
Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think of the number of videos you probably watch just in your Facebook feed alone. Don’t tell me you haven’t clicked on one of those Buzzfeed videos before. We all have!
So knowing that people like to watch things, it’s no surprise that using video in your media relations... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines
Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together.
Here are highlights from this year’s conference:
Day One, after a team brainstorm (get ready to be wowed in 2015 by some new... ⇢ read more
By Dawn Stranne, President, Dawn Stranne & Associates
Happy Snark Free Day! Today, our group of public relations professionals from every corner of America asks everyone to take some time to think about the power of words and to be snark free, just for a day.
Snark gone bad can cross over the ugly line into bullying at the office. For most of us, we probably experience or dish out a little snark at work now and then. But for those who have been bullied, snark is probably where the bully began the torture.
While Snark Free Day doesn’t address that level... ⇢ read more
By Felicia Knight, President, The Knight Canney Group
When PRConsultants Group, a national consortium of public relations and communications professionals launched the first annual Snark Free Day last year, the response from some quarters was predictable—even funny. Turns out, some people are just too damned cool to lose the snark, if only for 24 hours. It’s like asking Gordon Gekko to nuzzle a kitten.
The point of Snark Free Day is make people take a moment to think about the effect their words or deeds have on other people. The abundance of snark is especially evident in cyber-space, where speed and anonymity... ⇢ read more
By Margaret Nathan, Partner at Strategic Communication, Inc.
In a recent article in The New York Times, the great David Brooks wrote an article about the difference between baseball and soccer. He posed the question:
Is life more like baseball, or is it more like soccer?
He then went on to quote, “as Simon Critchley pointed out recently in The New York Review of Books, soccer is a game about occupying and controlling space. If you get the ball and your teammates have run the right formations, and structured the space around you, you’ll have three or four options on where to distribute... ⇢ read more
By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR
When 40 public relations consultants get together, there’s bound to be some magic sparks. This year’s 11th Annual PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR. Created this year by a fabulous duo, Susan Hamburg and Brendy Barr, along with their committee, here are some highlights of the Orlando Conference:
Situated at the newly renovated B Resort in Lake Buena Vista, the group was treated to... ⇢ read more
By Melanie McCraney, Founder of McCraney Communications
Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea - easy and even fun. A day devoted to eliminating rude, harsh or sinister sarcasm. Do you have what it takes? Who’s not up for that? Piece of cake, count me in!
On October 22nd, folks are being asked to put their snarky ways aside and just be nice. It’s Snark Free Day, and coast-to-coast, people are taking the pledge to go Snark Free. Others are asking, “What is snark and is it really so bad we need... ⇢ read more
Ever since man gathered around the fire and scratched cave wall drawings, stories unite, educate and inspire us. Storytelling is a PR person's best device for sharing a message... and in the digital age, we tell stories weaving text, sound, video, photos, data, and emotion.
As public relations professionals, we know people consume messages and use media differently than in the past. In order to tell our clients' stories in a more compelling way, we must shift our narrative away from selling (the press release) and toward more visually interesting, shareable digital content. By expanding beyond the written word, the standard... ⇢ read more
By Ellie Rand, Public Relations Accounts Supervisor, Deveney Communication
As published in Bulldog Reporter Daily ‘Dog on June 25, 2013
PR does not stand for “press release.”
Although that fact may be obvious to us practitioners, many people assume media relations, including the writing and pitching of press releases, is the primary function of a public relations professional.
I understand the confusion. While other PR tactics, such as partnerships, internal communications and social media efforts, are often employed as part of a comprehensive campaign, the work we do with the news media is often the most compelling.
Media relations efforts can be offensive or defensive.... ⇢ read more