Posts Categorized: Marketing

Lights, Camera, Action in Media Relations

By Natalie Ghidotti, APR It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer. Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think of the number of videos you probably watch just in your Facebook feed alone. Don’t tell me you haven’t clicked on one of those Buzzfeed videos before. We all have! So knowing that people like to watch things, it’s no surprise that using video in your media relations... ⇢ read more

PRCG Conference Roundup 2015: Dallas, Texas

By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together. Here are highlights from this year’s conference: Day One, after a team brainstorm (get ready to be wowed in 2015 by some new... ⇢ read more

Snark Gone Bad Can Lead to Workplace Abuse

By Dawn Stranne, President, Dawn Stranne & Associates   Happy Snark Free Day! Today, our group of public relations professionals from every corner of America asks everyone to take some time to think about the power of words and to be snark free, just for a day. Snark gone bad can cross over the ugly line into bullying at the office. For most of us, we probably experience or dish out a little snark at work now and then. But for those who have been bullied, snark is probably where the bully began the torture. While Snark Free Day doesn’t address that level... ⇢ read more

Snark Free Day Returns (Let the retorts begin)

By Felicia Knight, President, The Knight Canney Group When PRConsultants Group, a national consortium of public relations and communications professionals launched the first annual Snark Free Day last year, the response from some quarters was predictable—even funny. Turns out, some people are just too damned cool to lose the snark, if only for 24 hours. It’s like asking Gordon Gekko to nuzzle a kitten. The point of Snark Free Day is make people take a moment to think about the effect their words or deeds have on other people. The abundance of snark is especially evident in cyber-space, where speed and anonymity... ⇢ read more

If you want a good PR person, hire a soccer player

By Margaret Nathan, Partner at Strategic Communication, Inc. In a recent article in The New York Times, the great David Brooks wrote an article about the difference between baseball and soccer. He posed the question: Is life more like baseball, or is it more like soccer? He then went on to quote, “as Simon Critchley pointed out recently in The New York Review of Books, soccer is a game about occupying and controlling space. If you get the ball and your teammates have run the right formations, and structured the space around you, you’ll have three or four options on where to distribute... ⇢ read more

PRConsultants Group Made Some Magic in Orlando

By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR.  Created this year by a fabulous duo, Susan Hamburg and Brendy Barr, along with their committee, here are some highlights of the Orlando Conference: Situated at the newly renovated B Resort in Lake Buena Vista, the group was treated to... ⇢ read more

The Snark Free Day Challenge – Can you do it?

By Melanie McCraney, Founder of McCraney Communications Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea - easy and even fun.  A day devoted to eliminating rude, harsh or sinister sarcasm.  Do you have what it takes?  Who’s not up for that?  Piece of cake, count me in! On October 22nd, folks are being asked to put their snarky ways aside and just be nice. It’s Snark Free Day, and coast-to-coast, people are taking the pledge to go Snark Free.  Others are asking, “What is snark and is it really so bad we need... ⇢ read more

Digital storytelling: shift from selling to compelling

Ever since man gathered around the fire and scratched cave wall drawings, stories unite, educate and inspire us. Storytelling is a PR person's best device for sharing a message... and in the digital age, we tell stories weaving text, sound, video, photos, data, and emotion. As public relations professionals, we know people consume messages and use media differently than in the past. In order to tell our clients' stories in a more compelling way, we must shift our narrative away from selling (the press release) and toward more visually interesting, shareable digital content. By expanding beyond the written word, the standard... ⇢ read more

Media Relations Strategy: PR Does Not Stand for “Press Release”

By Ellie Rand, Public Relations Accounts Supervisor, Deveney Communication As published in Bulldog Reporter Daily ‘Dog on June 25, 2013 PR does not stand for “press release.” Although that fact may be obvious to us practitioners, many people assume media relations, including the writing and pitching of press releases, is the primary function of a public relations professional. I understand the confusion. While other PR tactics, such as partnerships, internal communications and social media efforts, are often employed as part of a comprehensive campaign, the work we do with the news media is often the most compelling. Media relations efforts can be offensive or defensive.... ⇢ read more

Sticks and Stones: Grown-ups Behaving Badly Online

By Jen Evans, Principal, JL Evans Communications Do you sometimes edit, or even erase, a drafted comment or post on a digital forum for fear of being verbally annihilated? Sometimes I stay silent on topics because I just can’t stand the pain that follows from the angry mob. I’m not defending any individual or organization that says or does something stupid, insensitive or just plain wrong. I AM asserting that we have a problem with online behavior in professional forums as well as individual ones. This is about grown-ups behaving badly. As a PR professional, I know that online reputation managers struggle... ⇢ read more

Why do some PR folks think that their announcements are bigger news than the real news?

By Jim Gregory, James Gregory Consultancy LLC As a former daily newspaper reporter, I have formed some opinions about what makes a good press release and what doesn’t. It is interesting to note that the Twitterworld and social media have not yet totally replaced the press release as a communications tool for PR types. Short, 25-30 word leads still work best in press releases. And leading with the “news” works, too. In that regard, one approach really bugs me. That’s when the press release writer’s first sentence says, “XYZ Company announced that” it did something momentous. Hey, the news isn’t that it... ⇢ read more