Posts Categorized: Marketing

CSI Meets PR at Kansas City Conference

by Amy Kossoff Smith Write Ideas, Inc. @WriteIdeasPR This year’s PRConsultants Group Conference rallied 32 PR pros from around the country in Kansas City for professional development, networking, and some CSI (Communication Strategies and Innovation) fun.  Conference Chairs Alex Greenwood, Barb Harris, and Sharon Kreher, along with a committee*, planned 2+ jam packed days of seminars, meals at local KC hot spots, and a Mystery “Who Dunnit” dinner where members took on “identities” from the roaring ‘20s to compete to find out “who killed Ed Malone.” All in good fun, and keeping with the CSI crime theme, the conference was a killer success! Sessions along... ⇢ read more

Bloggers, Boots and Buzz, Oh My!

 By Natalie Ghidotti, Ghidotti Communications Bloggers in Boots The bloggers at Arkansas Women Bloggers Unplugged show off their free Country Outfitter boots. Stephanie McCratic, blogger at Evolved Mommy and the brainchild of the Country Outfitter blogger boot giveaway, participates in #FoodieFriday with the author Natalie Ghidotti of Ghidotti Communications. It’s no secret that pitching bloggers is much different than pitching traditional journalists. The days of editorial vs. advertising/promotion are quickly fading from memory. With the blogosphere, there’s a melting pot of traditional earned media, paid media and product placement. The lines are blurred, and public relations practitioners must determine what is appropriate, ethical and,... ⇢ read more

All Politics is Local, or, Is it Great PR

by Brenda Jones Barwick, APR Jones Public Relations, Inc. We’ve all heard the cliché, All Politics is Local.  Coined by former U.S. Speaker of the House Tip O'Neill to encapsulate the principle that a politician's success is directly tied to his ability to understand and influence the issues of his constituents. In many ways, political campaigns is a microcosm of public relations.  Every candidate has a story to tell and aims to persuade a 50%-plus-one target audience to act by voting for the candidate on election day. Electoral campaigns have a goal and deadline -- to win on election day -- and a plan with measurable... ⇢ read more

Got a “Writing and Editing” Playlist Yet?

By Brendy Barr, President, Brendy Barr Communications LLC I finally jumped on the “fun gadget bandwagon” and bought a Kindle Fire…now we’re inseparable! And while I enjoy instantly watching movies, checking my Facebook newsfeed and playing “Plants vs. Zombies” with my 11-year-old, I’m truly addicted to creating different play lists of music. I have one I call “Stressed-Out Mom Mix,” another called “Top Down Jeep Tunes” and dozens more! Just when I thought I had the ultimate collection of playlists, I came across this great article recently posted on PRDaily.com… “How to Create the Ideal Playlist for Writing and Editing." Read it and let me... ⇢ read more

We’re on the same team

By Barb Harris and Sharon Kreher, teamworks communication management As PR folks, we’re all trying to get positive publicity and awareness for our clients – whether it be a corporation or non-profit; a celebrity or a politician. But what we also need to keep in mind is that sometimes our goals overlap with the goals of other individuals or organizations with whom we are “playing.” Let me share some examples of what we’re talking about. ->  You represent a business that is supporting a campaign of a charitable organization. ->  Your client is a politician who is volunteering at a non-profit organization. ->  You have... ⇢ read more

Six Traits of Great PR Firm Presidents

By Julie Dennehy, APR and President, Dennehy Public Relations   The first quality of a great entrepreneur and PR firm owner is not your ability to bring in the green and service your clients, but your sense of curiosity and love of novelty… two foundational characteristics that lay the groundwork for a great PR practice. Afraid of technology, or to try something shiny and new? Read on for inspiration. A recent post on Inc.com by one of my favorite Inc. writers and business authors on the subject, Jeff Haden, outlines “Nine qualities of remarkable entrepreneurs” got me thinking about our own independent PR practices.... ⇢ read more

And The Video Marketing Oscar Goes To…

By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens.  Was that a good idea...a brilliant idea...an embarrassing idea (who came up with that one?)...The marketing wheels turn, and I realize it's not safe to presume that every marketing professional thinks about strategy and how the customer will perceive a message.  With the ongoing influx of viral/social media, it seems almost anyone can be a producer, a director, a writer.  But to be a really brilliant producer...that takes skill and perspective. One example from this past year really struck me as as... ⇢ read more

Taking the Mystery Out of SEO

By Melanie McCraney McCraney Communications SEO: It’s one of those “techie” terms that is annoyingly overused by some who want to keep the web mysterious. Is every CEO tuned in to SEO? Well, no, but your CEO should know about SEO, and that’s where the fundamentals of SEO come in. SEO means “search engine optimization.” Lots of people simply call it “search”. Like Agent Gibbs on NCIS when he tells his high-tech agent McGee, “In English, Tim,” in English, SEO means making your website more likely to turn up when someone searches with Google or another search engine for the kind of products... ⇢ read more

Virgin America – Yea, they've "got it"!

By Amy Kossoff Smith, Write Ideas, Inc. I flew Virgin America to California this past weekend, and couldn't wait to get back to my desk to write about the unique marketing muscle behind this flying experience.  It's hard not to look at my own customer service experiences through a marketing/PR lens, and this was no exception. Initially, I thought I was flying on one of those "off brand" airlines, and wasn't sure what to expect, if anything!  Instead, I couldn't believe the swank, nightclub feel on board.  Black leather, comfy seats, decent leg room, magenta-ish track lighting, a safety video cartoon-style with... ⇢ read more

Virgin America – Yea, they’ve “got it”!

By Amy Kossoff Smith, Write Ideas, Inc. I flew Virgin America to California this past weekend, and couldn't wait to get back to my desk to write about the unique marketing muscle behind this flying experience.  It's hard not to look at my own customer service experiences through a marketing/PR lens, and this was no exception. Initially, I thought I was flying on one of those "off brand" airlines, and wasn't sure what to expect, if anything!  Instead, I couldn't believe the swank, nightclub feel on board.  Black leather, comfy seats, decent leg room, magenta-ish track lighting, a safety video cartoon-style with... ⇢ read more

Steve Jobs: An Apple a Day

By Bob Schiers, President and Founder of RAS Associates Public Relations, LLC It was no secret that Apple co-founder Steve Jobs was seriously ill.  Reports of his ongoing battle with pancreatic cancer were part of the news for several years.  His day-to-day condition was shrouded in near secrecy.  Most news reports amounted to nothing more than pure speculation about his condition and long-term prognosis.  That was due in large part to Jobs’ and most likely Apple’s desire to keep his medical condition as private as possible.  That was no small task given the love the world shared for Jobs, as well... ⇢ read more