Posts Categorized: Marketing

Discount Designer Clothes: Definitely PR Genius

By Amy Kossoff Smith, President, Write Ideas, Inc. Despite - or because of - this recession, there's still clearly a hearty appetite for designer duds at discount prices.  Target's recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts.  Even though their website crashed from the sudden surge in traffic, I'd call it a PR success story for lots of reasons. Lydia Dishman reported in Forbes (The Genius of Target's Missoni Madness) "Two full hours before Target threw open doors...to offer rabid fashionistas a lower priced collection of haute Italian label Missoni...the... ⇢ read more

To Groupon? Or Not to Groupon?

By Lisa Rhodes, Rhodes Morell Communications, CT Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world.  Their proliferation – on the national level as well as on the micro level – make sharing hot and seemingly scarce deals with friends easy to do. Capitalizing on basic social principles, these buying sites are fast becoming part of the social media playbook. But, are they good for a brand and a business? This debate no doubt will continue as... ⇢ read more

Mistakes To Avoid When Promoting Your Company

By Claude M. Gruener There are many pitfalls to avoid when promoting a service, idea or product to the media. Don’t lie.  It might have worked at times before the internet and its vast immediate resources appeared, but today telling a lie is almost a sure guarantee of failure.  If you don’t tell the truth, you are certain to be found out by a reporter.  On the reverse of the coin, you must let a reporter know if he or she made a mistake in their reporting. Don’t expect a purely self-serving news release to be run.  Buy an ad instead.  Reporters are... ⇢ read more

Optimizing Fan Engagement for Brands

By Brendy Barr, Brendy Barr Communications It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right.  Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page. If you want to optimize fan engagement, you need a strategic plan; you need to know how and when to post content to maximize its effectiveness.  This recent blog posted on mashable.com offers some great insight, tips and findings from a new report from Buddy Media…  Improve Engagement on Your Brand’s Facebook Page... ⇢ read more

If Facebook could bring down a country it can for sure bring down your company

By Margaret Nathan Strategic Communication, Inc. According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra.  And I have to admit probably nothing is truer.  It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history.  But there is something else that can bring down a company.  As we move past the financial crisis and things begin to grow again as they appear to be doing however slowly, companies and brands need to quite saving their way to profit.  I’ve worked through more down turns than I... ⇢ read more