Posts Categorized: Pop Culture

The PR Advice I Never Thought I’d Give

By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation. Every question got a response. Every grievance was taken seriously and equally. Every hater was loved. Maybe it’s because the Internet has made complaining so much easier. Or maybe, as I suspect, it’s given people the anonymity to lash out in ways they never would in person.... ⇢ read more

Be the “un”

By Kim McKeeman CEO, McKeeman PR I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company.  Forget the 30,000-foot vision for a minute, and get down to reality. It sounds easy.  We do this for our clients all the time.  We help them define what makes them unique, compelling -- what makes a customer turn right into their parking lot instead of left into their competitor’s lot.  Sure, it sounds easy. Instead, I looked at it from the other side.  Why don’t our clients work with... ⇢ read more

Super Bowl 2013 – The Good, the Brave, the Blackout

by Amy Kossoff Smith Write Ideas, Inc. @WriteIdeasPR Couldn't resist a quick piece on the logistics and marketing angles of Super Bowl 2013.  With brothers coaching opposing teams (wow!); the Ravens in the game (I'm D.C./Baltimore-based); Beyonce singing live after the Inauguration Star Spangled Banner question (btw - who really cares as long as it sounds good?!); and a 34-minute blackout, the night was clearly memorable.  As PR professionals, we're always writing the Plan B, the "what if," the contingency plans so events go off without a hitch.  A blackout at the Super Bowl was just...well, I'm just blanking out on how to... ⇢ read more

Here’s a Souper Way American Idol Could Make a Difference in the Community

By Kay F. Floyd, APR, Kay F. Floyd & Associates I just tuned into American Idol since the auditions were held in my own San Antonio. Some of the singers were impressive while others, well, what can I say?  Here's a "Best of San Antonio & Long Beach" snapshot: From the days dating back to Kelly Clarkson, I have wished that the producers would add a "let's give back to the local community where our dreams could come true" requirement for all those wishing to audition. It wouldn’t be difficult or expensive. It is this simple: All aspiring stars must bring a can... ⇢ read more

Here's a Souper Way American Idol Could Make a Difference in the Community

By Kay F. Floyd, APR, Kay F. Floyd & Associates I just tuned into American Idol since the auditions were held in my own San Antonio. Some of the singers were impressive while others, well, what can I say?  Here's a "Best of San Antonio & Long Beach" snapshot: From the days dating back to Kelly Clarkson, I have wished that the producers would add a "let's give back to the local community where our dreams could come true" requirement for all those wishing to audition. It wouldn’t be difficult or expensive. It is this simple: All aspiring stars must bring a can... ⇢ read more

Bloggers, Boots and Buzz, Oh My!

 By Natalie Ghidotti, Ghidotti Communications Bloggers in Boots The bloggers at Arkansas Women Bloggers Unplugged show off their free Country Outfitter boots. Stephanie McCratic, blogger at Evolved Mommy and the brainchild of the Country Outfitter blogger boot giveaway, participates in #FoodieFriday with the author Natalie Ghidotti of Ghidotti Communications. It’s no secret that pitching bloggers is much different than pitching traditional journalists. The days of editorial vs. advertising/promotion are quickly fading from memory. With the blogosphere, there’s a melting pot of traditional earned media, paid media and product placement. The lines are blurred, and public relations practitioners must determine what is appropriate, ethical and,... ⇢ read more

Facebook Tips to Fuel Your Business

Facebook Tips to  By Kathy Day, APR, KD/PR Virtual I admit it, I'm a Facebook addict. My teenage son will no longer let me take pictures of him because he expects me to share them with my Friends on my Facebook page. My mother calls less these days because I've trained her to find out what I'm doing by checking Facebook. Even though I love Facebook, I have to admit that I've found the changes and additions a bit daunting sometimes. I'm still not crazy about Timeline, and with every post, it seems there's something new to learn. But with 900 million... ⇢ read more

Going for Gold on the Balance Beam of Life

By Dawn Stranne I remember the first time I walked a balance beam at 13. It sure didn’t look like it would be hard to do. Let’s just say my confidence didn’t last long when my simple steps and dips turned my ankles to nervous jiggling Jello and my breath to shallow gasps for air. No, it wasn’t pretty; Yes, I’m in awe of Aly Raisman and the whole Team USA gymnastics team. Such grace, strength and focus….such balance! But, for Aly, falling from grace could have been only a tweet away! Now and then, we must take time to look... ⇢ read more

And The Video Marketing Oscar Goes To…

By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens.  Was that a good idea...a brilliant idea...an embarrassing idea (who came up with that one?)...The marketing wheels turn, and I realize it's not safe to presume that every marketing professional thinks about strategy and how the customer will perceive a message.  With the ongoing influx of viral/social media, it seems almost anyone can be a producer, a director, a writer.  But to be a really brilliant producer...that takes skill and perspective. One example from this past year really struck me as as... ⇢ read more

Virgin America – Yea, they've "got it"!

By Amy Kossoff Smith, Write Ideas, Inc. I flew Virgin America to California this past weekend, and couldn't wait to get back to my desk to write about the unique marketing muscle behind this flying experience.  It's hard not to look at my own customer service experiences through a marketing/PR lens, and this was no exception. Initially, I thought I was flying on one of those "off brand" airlines, and wasn't sure what to expect, if anything!  Instead, I couldn't believe the swank, nightclub feel on board.  Black leather, comfy seats, decent leg room, magenta-ish track lighting, a safety video cartoon-style with... ⇢ read more

Virgin America – Yea, they’ve “got it”!

By Amy Kossoff Smith, Write Ideas, Inc. I flew Virgin America to California this past weekend, and couldn't wait to get back to my desk to write about the unique marketing muscle behind this flying experience.  It's hard not to look at my own customer service experiences through a marketing/PR lens, and this was no exception. Initially, I thought I was flying on one of those "off brand" airlines, and wasn't sure what to expect, if anything!  Instead, I couldn't believe the swank, nightclub feel on board.  Black leather, comfy seats, decent leg room, magenta-ish track lighting, a safety video cartoon-style with... ⇢ read more