By Amy Kossoff Smith, President, Write Ideas, Inc.
Despite - or because of - this recession, there's still clearly a hearty appetite for designer duds at discount prices. Target's recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts. Even though their website crashed from the sudden surge in traffic, I'd call it a PR success story for lots of reasons.
Lydia Dishman reported in Forbes (The Genius of Target's Missoni Madness) "Two full hours before Target threw open doors...to offer rabid fashionistas a lower priced collection of haute Italian label Missoni...the... ⇢ read more
By Lisa Rhodes, Rhodes Morell Communications, CT
Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world. Their proliferation – on the national level as well as on the micro level – make sharing hot and seemingly scarce deals with friends easy to do. Capitalizing on basic social principles, these buying sites are fast becoming part of the social media playbook.
But, are they good for a brand and a business? This debate no doubt will continue as... ⇢ read more
By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin
As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on an issue. As PR professionals, you’ll find many firms like ours offer their own unique counsel and proven techniques to help prepare clients for a variety of media situations. Lessons learned from media training programs can help an individual for a lifetime. Yet, there remain those who scoff at the... ⇢ read more
As a light football fan, I'm one of those PR/marketing folks who watches the big game for the ads. It started during my first job after college at DDB Needham Advertising. As a newbie in the ad scene, I'd "yes ma'am" and "no sir" all day to the many levels of management above me as I scurried between departments, toting creative storyboards, thick research reports, and media analyses. But the night of the Super Bowl, our class of Assistant Account Executives got to sit around bowls of salty chips and pizza and play CEO as we analyzed the creative genius... ⇢ read more
By Julie Dennehy, APR, Dennehy Public Relations
Pardon me, but I have a prediction: in five years, we'll be saying 2010 was the darkest before the dawn.
As the dark days of winter close in and winter solstice is upon us, it's good to remember that dark days have passed us by. This is a great time of year to reflect on who we are, what we accomplished in 2010, how we've learned and grown personally and professionally, and what goals we'd like to put in writing to accomplish by this time next year. It's time to put in writing valuable lessons learned... ⇢ read more
Saw this "top 11" list and had to pass it along - with full credit to the author, Tom Nixon. Enjoy, and Happy Halloween! Stacia Kirby
11 scary confessions about life as a PR pro
In honor of Halloween, here’s what frightens me about my public relations and marketing career
1. I see more of my smart phone than I do of my children.
2. I actually consider how the lady at the drive-thru window “messaged” the fact that they were out of fries.
3. I spend almost as much time viewing the source code of a website as I do consuming the actual... ⇢ read more
By Gary Young, Gary Young Ink
Hollywood film star Tony Curtis passed away recently after a long and illustrious career. With a filmography that included such great movies as Some Like It Hot and The Defiant Ones, his work in Sweet Smell of Success has always been top of mind for me.
In that film, Mr. Curtis played Sidney Falco, an unscrupulous press agent who would do anything to curry favor with the all-powerful columnist J.J. Hunsecker (Burt Lancaster). “Sweet Smell of Success,” like so many other films before and after it, casts public relations professionals in a starkly unflattering light.
For as... ⇢ read more