Posts Categorized: Public Relations Strategy

What's wrong with PR? What we've got here is a failure to communicate.

By Toni Antonetti, PR Chicago Reprinted with permission from PR Chicago Blog, Click here for this post and related articles. Great post the other day from PR pro Gini Dietrich on her blog, Spin Sucks, about some serious perception issues between PR agencies and clients. She references a recent rant in the NYT blog from a restaurant owner who hired and fired not one, but two PR firms. He got the publicity he obviously craved, and on the NYT blog, no less. Too bad he was whining about PR firms and not waxing eloquent about wining and dining at his eatery. But it's... ⇢ read more

What’s wrong with PR? What we’ve got here is a failure to communicate.

By Toni Antonetti, PR Chicago Reprinted with permission from PR Chicago Blog, Click here for this post and related articles. Great post the other day from PR pro Gini Dietrich on her blog, Spin Sucks, about some serious perception issues between PR agencies and clients. She references a recent rant in the NYT blog from a restaurant owner who hired and fired not one, but two PR firms. He got the publicity he obviously craved, and on the NYT blog, no less. Too bad he was whining about PR firms and not waxing eloquent about wining and dining at his eatery. But it's... ⇢ read more

Social Enterprises – A Revolution in the Non-Profit World

      By Dawn Stranne PRConsultants Group, San Francisco Bay Area Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too!  Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event to shatter the Guinness World Record for the largest macaroni and cheese. As they shared their success story, I caught myself oohing and ahhing over one of the smaller event details as an excellent example of a huge revolution that is growing in the non-profit world called “social enterprise.” Attendees who donated... ⇢ read more

Super Bowl Ads – The Morning After

As a light football fan, I'm one of those PR/marketing folks who watches the big game for the ads.  It started during my first job after college at DDB Needham Advertising.  As a newbie in the ad scene, I'd "yes ma'am" and "no sir" all day to the many levels of management above me as I scurried between departments, toting creative storyboards, thick research reports, and media analyses.  But the night of the Super Bowl, our class of Assistant Account Executives got to sit around bowls of salty chips and pizza and play CEO as we analyzed the creative genius... ⇢ read more

Social Media in 2011 – so, what’s new?

I had a recent encounter that affirmed what I already knew: While social media is not a replacement for other forms of engagement, it can be an excellent door-opener for relationship building. I was tweeting @jlevans about a social outing, and I referenced a possible adventure in Houston’s incredible Museum District. I received a response from the brand-new Editor of the Houston Business Journal, Candace Beeke (@candacebeeke). Candace, also a Mom, asked me for a parent review after my visit. Did I know there was a new Editor at HBJ? Of course, I make it my business to be aware... ⇢ read more

Get inspired: 2011 is your chance to shine.

By Julie Dennehy, APR, Dennehy Public Relations Pardon me, but I have a prediction: in five years, we'll be saying 2010 was the darkest before the dawn. As the dark days of winter close in and winter solstice is upon us, it's good to remember that dark days have passed us by.  This is a great time of year to reflect on who we are, what we accomplished in 2010, how we've learned and grown personally and professionally, and what goals we'd like to put in writing to accomplish by this time next year. It's time to put in writing valuable lessons learned... ⇢ read more

Top Ten New Year’s Resolutions for the PR Professional

By John Deveney, ABC, APR, Fellow PRSA Deveney Communication New Year's Eve has always been a time for looking back to the past, and more importantly, forward to the coming year. It's a time to reflect on the changes we want (or need) to make and resolve to follow through on those changes. Below is a list of 10 things we can all resolve to change in 2011. 1.       Spend more time with colleagues: Colleagues in your profession are a great source for ideas, inspiration and even potential business leads. Develop those relationships because... ⇢ read more

All I Want for Christmas is a PR Budget

By Stephanie Niblack, Account Director, McKeeman PR “I really think we deserve it,” I said to Santa. “We’ve been very good this year.” Santa’s eyes twinkled as he asked about the increase over last year. “After all,” he said, “you don’t have a crisis or a customer complaint threatening legal action, viral marketing retribution or mass media involvement. Can’t you just enjoy the little PR budget you get every year?” For the Santa Clients, opening that bag of budget goodies is tough! There are a lot of people who have been good this year, and some who are needier than others when... ⇢ read more

Brand Ambassadors Set the Tone for Your Organization

By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates How do you choose a college, or a dentist?  What makes you return to a restaurant or a boutique? The product has to be good, of course, but unless a restaurant serves canned soup or a store offers shoddy clothes, your experience with the employees is what make you remember your visit.  They are the brand ambassadors. I spent the last four years checking out colleges with my two sons—in Texas, Indiana, Ohio, Kentucky, and Oklahoma --- and it was the people we remembered most. Each of the campus options were pretty, had fantastic security,... ⇢ read more

The Stockholm Accords

By Gigi de Mier, APR ­­No, this isn't the title of Robert Ludlum's latest thriller.  It's a milestone in the development of the global public relations profession and a call to action for organizations everywhere to use public relations to strengthen their relationships and reputation and to achieve sustainable success. These Accords are the product of a collaboration between 59 senior professionals, researchers and educators from 20 different countries in six continents, and were endorsed by some 400 delegates from 29 countries at this year’s World Public Relations Forum, held in Stockholm, Sweden last June.  The extended development process –months... ⇢ read more

WOMMA Webinar: Influencers are the Holy Grail of WOM Marketing

By Amy Kossoff Smith, Write Ideas, Inc. I recently attended a WOMMA webinar on the science behind "influencers."  The title alone is very telling, as it referred to influencers in your campaign as "the holy grail of marketing."  Need I say more? The webinar, while very technical, and honestly, lost me at times, did bring up some salient points that make you think about not only the quantity but the quality of "influencers" on a given campaign.  With social media buzz rampant, anyone can proclaim that they're a so-called expert.  In fact, case in point, I was having dinner with friends, when... ⇢ read more