Posts Categorized: Public Relations Strategy

Social Media in 2011 – so, what’s new?

I had a recent encounter that affirmed what I already knew: While social media is not a replacement for other forms of engagement, it can be an excellent door-opener for relationship building. I was tweeting @jlevans about a social outing, and I referenced a possible adventure in Houston’s incredible Museum District. I received a response from the brand-new Editor of the Houston Business Journal, Candace Beeke (@candacebeeke). Candace, also a Mom, asked me for a parent review after my visit. Did I know there was a new Editor at HBJ? Of course, I make it my business to be aware... ⇢ read more

Get inspired: 2011 is your chance to shine.

By Julie Dennehy, APR, Dennehy Public Relations Pardon me, but I have a prediction: in five years, we'll be saying 2010 was the darkest before the dawn. As the dark days of winter close in and winter solstice is upon us, it's good to remember that dark days have passed us by.  This is a great time of year to reflect on who we are, what we accomplished in 2010, how we've learned and grown personally and professionally, and what goals we'd like to put in writing to accomplish by this time next year. It's time to put in writing valuable lessons learned... ⇢ read more

Top Ten New Year’s Resolutions for the PR Professional

By John Deveney, ABC, APR, Fellow PRSA Deveney Communication New Year's Eve has always been a time for looking back to the past, and more importantly, forward to the coming year. It's a time to reflect on the changes we want (or need) to make and resolve to follow through on those changes. Below is a list of 10 things we can all resolve to change in 2011. 1.       Spend more time with colleagues: Colleagues in your profession are a great source for ideas, inspiration and even potential business leads. Develop those relationships because... ⇢ read more

All I Want for Christmas is a PR Budget

By Stephanie Niblack, Account Director, McKeeman PR “I really think we deserve it,” I said to Santa. “We’ve been very good this year.” Santa’s eyes twinkled as he asked about the increase over last year. “After all,” he said, “you don’t have a crisis or a customer complaint threatening legal action, viral marketing retribution or mass media involvement. Can’t you just enjoy the little PR budget you get every year?” For the Santa Clients, opening that bag of budget goodies is tough! There are a lot of people who have been good this year, and some who are needier than others when... ⇢ read more

Brand Ambassadors Set the Tone for Your Organization

By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates How do you choose a college, or a dentist?  What makes you return to a restaurant or a boutique? The product has to be good, of course, but unless a restaurant serves canned soup or a store offers shoddy clothes, your experience with the employees is what make you remember your visit.  They are the brand ambassadors. I spent the last four years checking out colleges with my two sons—in Texas, Indiana, Ohio, Kentucky, and Oklahoma --- and it was the people we remembered most. Each of the campus options were pretty, had fantastic security,... ⇢ read more

The Stockholm Accords

By Gigi de Mier, APR ­­No, this isn't the title of Robert Ludlum's latest thriller.  It's a milestone in the development of the global public relations profession and a call to action for organizations everywhere to use public relations to strengthen their relationships and reputation and to achieve sustainable success. These Accords are the product of a collaboration between 59 senior professionals, researchers and educators from 20 different countries in six continents, and were endorsed by some 400 delegates from 29 countries at this year’s World Public Relations Forum, held in Stockholm, Sweden last June.  The extended development process –months... ⇢ read more

WOMMA Webinar: Influencers are the Holy Grail of WOM Marketing

By Amy Kossoff Smith, Write Ideas, Inc. I recently attended a WOMMA webinar on the science behind "influencers."  The title alone is very telling, as it referred to influencers in your campaign as "the holy grail of marketing."  Need I say more? The webinar, while very technical, and honestly, lost me at times, did bring up some salient points that make you think about not only the quantity but the quality of "influencers" on a given campaign.  With social media buzz rampant, anyone can proclaim that they're a so-called expert.  In fact, case in point, I was having dinner with friends, when... ⇢ read more

PR On Tour

Photo:  Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin Posted by Brian Knox, Zeppos & Associates, Inc. While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the table.  I’m talking about a well-planned local media tour, one that offers reporters face-to-face contact with a client.  Whether meeting at a reporter’s desk, in a coffee shop, or between meetings – the bottom line for a successful media tour is to plan for brief 15-minute stops with the goal... ⇢ read more

PR Success Begins With Passion

By Kathy Day, APR Kathy Day Public Relations (KD/PR) Virtual A recent report in PR Newser™ said that being a public relations consultant is one of the top 10 high-stress jobs. I’m not surprised. Each of the members of PRConsultants Group work long hours, handle critical issues and rarely get a thank you for a day’s work. But despite the downsides, I still think being a PR pro is one of the best jobs available today. Why? Because it’s one of the few careers where you can really live your passions every day. When I decided to be a journalist at a pretty... ⇢ read more

“Oooo Pick Me,” Said the Social Media Website

By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated micro updating (known in Facebook as “status updates”) into its platform is undeniable. How are we to make heads or tails of all of this? First ask this question: What barrier does the site/technology remove? If the site removes a barrier for its users to communicate openly, such as the need to... ⇢ read more

"Oooo Pick Me," Said the Social Media Website

By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated micro updating (known in Facebook as “status updates”) into its platform is undeniable. How are we to make heads or tails of all of this? First ask this question: What barrier does the site/technology remove? If the site removes a barrier for its users to communicate openly, such as the need to... ⇢ read more