Posts Categorized: Public Relations Strategy

PR On Tour

Photo:  Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin Posted by Brian Knox, Zeppos & Associates, Inc. While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the table.  I’m talking about a well-planned local media tour, one that offers reporters face-to-face contact with a client.  Whether meeting at a reporter’s desk, in a coffee shop, or between meetings – the bottom line for a successful media tour is to plan for brief 15-minute stops with the goal... ⇢ read more

PR Success Begins With Passion

By Kathy Day, APR Kathy Day Public Relations (KD/PR) Virtual A recent report in PR Newser™ said that being a public relations consultant is one of the top 10 high-stress jobs. I’m not surprised. Each of the members of PRConsultants Group work long hours, handle critical issues and rarely get a thank you for a day’s work. But despite the downsides, I still think being a PR pro is one of the best jobs available today. Why? Because it’s one of the few careers where you can really live your passions every day. When I decided to be a journalist at a pretty... ⇢ read more

“Oooo Pick Me,” Said the Social Media Website

By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated micro updating (known in Facebook as “status updates”) into its platform is undeniable. How are we to make heads or tails of all of this? First ask this question: What barrier does the site/technology remove? If the site removes a barrier for its users to communicate openly, such as the need to... ⇢ read more

"Oooo Pick Me," Said the Social Media Website

By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated micro updating (known in Facebook as “status updates”) into its platform is undeniable. How are we to make heads or tails of all of this? First ask this question: What barrier does the site/technology remove? If the site removes a barrier for its users to communicate openly, such as the need to... ⇢ read more

Access to Information

By Deb Trivitt, APR, Trivitt Public Relations, Inc. I’m seriously considering buying a smart phone.  I’ve resisted mightily because I hate to give people more access to my time.  I was quizzing a salesman about which phone would be the best. As we talked more, he mentioned that one phone had more “apps” than another. The a few days later my friend Todd Murphy posted this video and I understood why the “apps” are so important.  They give us access to information. It is the access to information we’re willing to pay for.  We’re willing to pay for the TV, the computer,... ⇢ read more

Persistence Pays Off

By Kelly J. Davis, APR Davis Public Relations and Marketing In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we find our greatest reward. In 2000, the South Carolina Tobacco Collaborative, a coalition of public health organizations in South Carolina, began what would become a ten-year quest to increase the state’s lowest-in-the-nation cigarette tax, which had not been raised since 1977. The group hired Davis Public Relations in 2006 to manage... ⇢ read more