Whether you tweet, Facebook post, Instagram, Snapchat or shoot Vine videos for yourself or a client, every social media moment matters. Just as the goal of any actor is to be able to tell a story through a character, your brand needs warmth and personification to really resonate and engage.
Not all brands are wild and wacky, but there are plenty of examples of conservative brands who exploded on social in 2015 once they found their “voice”. Check out the Twitter feeds of @oldspice, @tacobell, @MyCascade, @lushcosmetics, @jetblue, @PopChips, @Intel and the SM conference favorite, @Oreo (check out #OreoHorrorStories). It’s okay... ⇢ read more
By Felicia K. Knight, President The Knight Canney Group KnightCanney.com
Ladies and Gentlemen, we have a winner! Three winners, actually. Yes, the Powerball has been won. To all you winners, your dreams have come true. But you are about to be thrust headlong into a public relations nightmare—unless you take steps to save yourselves.
None of you live in Delaware, Kansas, Maryland, North Dakota, Ohio, or South Carolina, which means, by law, you must be identified as a winner. And that’s when the ticket hits the fan.
Once you’re photographed holding that big check, you will be amazed at the number of relatives,... ⇢ read more
Our future is coming together.
As a profession, public relations will redefine itself by casting off the label of “public relations.” Our future is in earning the mantle of strategic counselor and providing leaders with creative solutions to their problems. Clients don’t care what the marketing mix is—and neither should we.
The lines between digital, social media, advertising and public relations are more blurred (and unnecessary) than ever before. Most strategic communication efforts will not require every channel or discipline, but if we fail to consider each one, we run the risk of missed opportunities.
Coming together in this way creates a more... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc.
I recently published an article on my firm's site about how a "Parking Lot" approach to marketing discussions can be an incredible tool for adding calm and focus to a meeting. We've used this tactic with great success at our PRConsultants Group conference. When you get 40+ PR professionals in a room, can you imagine how many ideas and topics are on the table? The excitement for collaboration is measurable, and the topics to discuss on our agenda far exceed our few days together. We’ve used the Parking Lot there to keep the... ⇢ read more
In the weeks following the Germanwings Flight 9525 crash, Lufthansa Group and its Chief Executive Carsten Spohr faced tremendous pressure as they crafted messaging for customers, employees, investors and the general public. PR practitioners (myself included) have closely observed the company’s response strategy unfold. One of the biggest twists came in late March, when Lufthansa said it knew of the pilot’s depression diagnosis, but did not prevent him from working.
The recent history of flight disasters underscores the critical need for airlines to deploy swift and decisive crisis communication, but not at the expense of accuracy.
My evaluation of Lufthansa’s crisis response aligns most... ⇢ read more
By Hope Brown, APR
Principal, PublicCity PR
If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume. That said, even a “grown-up PR professional” can feel like they’re making a difference in the world, if given the opportunity. The team at PublicCity PR (PCPR) was recently given such an opportunity, thanks to our partners at Brogan & Partners, and the dedicated team at the Michigan Women’s Foundation (MWF). Together – with... ⇢ read more
By: Melanie McCraney, McCraney Communications
When Apple chief Tim Cook unveiled the Apple watch with a typically unfussy flourish March 9, he accomplished something most CEOs only dream of; he made news with a product announcement. Even better, the event kicked off a lively conversation that’s been happily buzzing ever since. Media mentions have been in the millions and the PR value attached to those stories is calculated at many times more. Apple enjoys the elite position of not having to pitch its news to the media; the media knocks on their door.
NBC’s Today Show had Carson Daley on the... ⇢ read more
By Natalie Ghidotti, APR
It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer.
Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think of the number of videos you probably watch just in your Facebook feed alone. Don’t tell me you haven’t clicked on one of those Buzzfeed videos before. We all have!
So knowing that people like to watch things, it’s no surprise that using video in your media relations... ⇢ read more
by Kristin Helvey, APR, president/owner, Helvey Communications
This year, my husband and I took our first Super Bowl trip. The football hype began upon landing. Airport workers wore jerseys, balloons lined hallways and murals covered the baggage claim. This was, of course, just the tip of the iceberg. For four days, we were enveloped by building-sized endorsements, crazed fans jumping around in the background shots of athlete interviews (if you saw someone that looked like me, I probably just have a twin), live bands playing ear-shattering music, and more beer than should be allowed in any one place.
I was in love.
As... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines
Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together.
Here are highlights from this year’s conference:
Day One, after a team brainstorm (get ready to be wowed in 2015 by some new... ⇢ read more
By Jennifer Evans
I live and work in Houston, Texas. Houston is known for many things, but the oil & gas industry remains a driving business here. Consequently, we see indicators of economic dips due to oil prices before other U.S. markets. While I don’t want to discourage anyone unduly, we are seeing some of those signs in the U.S. and in Texas right now. Public Relations practitioners – internal as well as agency leaders – should pay attention and prepare to help clients/employers adapt. After all, part of the job is therapy, right? Here are a few handy tips... ⇢ read more