Posts Categorized: Public Relations Strategy

Resolve to be More Powerful

It's 2014. Name three meaningful pieces of information that you’ve learned this year that you didn’t know last year. If you have difficulty responding, then make your belated New Year’s resolution to learn something new every day. As public relations practitioners, we are responsible for counseling clients and advising, if not implementing, tactics to help accomplish their business goals. If we’re not well versed in multiple subjects including business trends, consumer habits, updated research, global and domestic current news, hot political topics and more, then we’re a disservice to our clients and to ourselves. So let’s go on a diet - a... ⇢ read more

Come on, Can’t You Be Original?

By Marisa Vallbona, APR, Fellow PRSA, president of CIM Incorporated, This blog post originally appeared in PRSAY, a blog published by the Public Relations Society of America. Have you ever encountered a colleague or acquaintance you never thought was particularly bright and suddenly they’re churning out thought leadership pieces that position them as industry gurus? Ever wonder who flipped the switch in their brain to inspire them to produce those pieces that just don’t sound like anything they could say in person? As social media continues to explode, so does the number of thought leaders and the number of posers, or those who... ⇢ read more

The Snark Free Day Challenge – Can you do it?

By Melanie McCraney, Founder of McCraney Communications Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea - easy and even fun.  A day devoted to eliminating rude, harsh or sinister sarcasm.  Do you have what it takes?  Who’s not up for that?  Piece of cake, count me in! On October 22nd, folks are being asked to put their snarky ways aside and just be nice. It’s Snark Free Day, and coast-to-coast, people are taking the pledge to go Snark Free.  Others are asking, “What is snark and is it really so bad we need... ⇢ read more

The PR Advice I Never Thought I’d Give

By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation. Every question got a response. Every grievance was taken seriously and equally. Every hater was loved. Maybe it’s because the Internet has made complaining so much easier. Or maybe, as I suspect, it’s given people the anonymity to lash out in ways they never would in person.... ⇢ read more

Be the “un”

By Kim McKeeman CEO, McKeeman PR I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company.  Forget the 30,000-foot vision for a minute, and get down to reality. It sounds easy.  We do this for our clients all the time.  We help them define what makes them unique, compelling -- what makes a customer turn right into their parking lot instead of left into their competitor’s lot.  Sure, it sounds easy. Instead, I looked at it from the other side.  Why don’t our clients work with... ⇢ read more

Prepare Now for Social Media Opportunities

By Deb Trivitt, President, Trivitt Public Relations Omaha Gives 2013 was a recent opportunity for Omaha non-profits to raise money via a social media campaign orchestrated by the Omaha Community Foundation. This one day fundraiser (yep, just 24 hours) was hugely successful for some agencies and woefully disastrous for others.   I have two nonprofit clients.  One in each category.  What was the difference? Why did one raise $23,000 and the other $3,000.  I think this video, How to Increase Your Online Giving With Social Media, explains it. We are now working to get both clients’ online presence better established and identifying on-line ambassadors... ⇢ read more

Shiny objects and made-up comments fuel PR controversy

This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy. By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations It certainly seems like common sense, and basic ethics, to avoid making up names and  posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s  pages. Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high profile client... ⇢ read more

Nonprofit PR – You Can’t Afford Not To

By Barb Harris & Sharon Kreher, teamworks communication management There’s always been an appropriate tension between what nonprofit agencies spend on their mission and what they spend on administration. And certainly, that’s a ratio one should consider in evaluating the effectiveness and efficiency of a charity. But, the tendency to adhere too rigidly to the “spend as little as you can on admin” often backfires.  As any for-profit business understands, sometimes you have to invest dollars in order to generate more funds. That means expenditures in facilities, staff, capacity, advertising, and yes, public relations. While nonprofits don’t think in terms of... ⇢ read more

Toot Your Horn – Companies Should Promote their Cause Marketing

By Barb Harris & Sharon Kreher, teamworks communication management Corporate social responsibility isn’t a new concept. Many companies participate in charitable giving; some even do “cause marketing.” But do most do enough to let their customers know about their giving? Do they give their customers opportunities to join in supporting the chosen cause? Does their charitable giving program involve their employees? Are they getting enough “upside” to warrant maintaining or even expanding their giving? Corporate giving, of course, starts with a donation to a worthwhile cause. But too many companies, large and small, fail to incorporate additional levels of participation that can directly impact their... ⇢ read more

Digital storytelling: shift from selling to compelling

Ever since man gathered around the fire and scratched cave wall drawings, stories unite, educate and inspire us. Storytelling is a PR person's best device for sharing a message... and in the digital age, we tell stories weaving text, sound, video, photos, data, and emotion. As public relations professionals, we know people consume messages and use media differently than in the past. In order to tell our clients' stories in a more compelling way, we must shift our narrative away from selling (the press release) and toward more visually interesting, shareable digital content. By expanding beyond the written word, the standard... ⇢ read more

Media Relations Strategy: PR Does Not Stand for “Press Release”

By Ellie Rand, Public Relations Accounts Supervisor, Deveney Communication As published in Bulldog Reporter Daily ‘Dog on June 25, 2013 PR does not stand for “press release.” Although that fact may be obvious to us practitioners, many people assume media relations, including the writing and pitching of press releases, is the primary function of a public relations professional. I understand the confusion. While other PR tactics, such as partnerships, internal communications and social media efforts, are often employed as part of a comprehensive campaign, the work we do with the news media is often the most compelling. Media relations efforts can be offensive or defensive.... ⇢ read more