Posts Categorized: Public Relations Strategy

Landing National Media Without Being the Center of Attention

By Solveig Raftery, The Firm Public Relations and Marketing When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick. The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of Nevada (CCCN), was approached by a mother, Elizabeth, and her five-year-old daughter Abby, who wanted to distribute care packages to chemotherapy and cancer patients at CCCN offices throughout the Las Vegas valley. This delivery though, was part of a larger initiative by Elizabeth and young Abby, who was... ⇢ read more

Why “Duh” Research Helps Public Relations

To quote Nuke Laloosh, the dim and trim rookie baseball pitcher played by Tim Robbins in Bull Durham, “winning is like, you know, better than losing.”  Well duh. The same reaction applies to “duh” research – those kind of studies that confirm the obvious like rain makes things wet.  While such a grasp of reality is hardly remarkable, the human behavior behind the methodology is pretty revealing.  Apparently we need to be repeatedly hit on the head with umpteen trials, multiple studies and lab experiments to even begin to think about influencing or changing our behavior, much less someone else's. When sleep... ⇢ read more

Why "Duh" Research Helps Public Relations

To quote Nuke Laloosh, the dim and trim rookie baseball pitcher played by Tim Robbins in Bull Durham, “winning is like, you know, better than losing.”  Well duh. The same reaction applies to “duh” research – those kind of studies that confirm the obvious like rain makes things wet.  While such a grasp of reality is hardly remarkable, the human behavior behind the methodology is pretty revealing.  Apparently we need to be repeatedly hit on the head with umpteen trials, multiple studies and lab experiments to even begin to think about influencing or changing our behavior, much less someone else's. When sleep... ⇢ read more

Social Media: Who? What? When? Where? Why?

By Sharon Kreher, Partner, teamworksPR When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad rush into social media. Clients felt they needed to be on Facebook and they’d better be tweeting. Content was usually an afterthought: recycled news releases and repurposed website copy. What was said took a back seat to saying “something, anything,” so as not to be left... ⇢ read more

PRConsultants Group Made Some Magic in Orlando

By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR.  Created this year by a fabulous duo, Susan Hamburg and Brendy Barr, along with their committee, here are some highlights of the Orlando Conference: Situated at the newly renovated B Resort in Lake Buena Vista, the group was treated to... ⇢ read more

Resolve to be More Powerful

It's 2014. Name three meaningful pieces of information that you’ve learned this year that you didn’t know last year. If you have difficulty responding, then make your belated New Year’s resolution to learn something new every day. As public relations practitioners, we are responsible for counseling clients and advising, if not implementing, tactics to help accomplish their business goals. If we’re not well versed in multiple subjects including business trends, consumer habits, updated research, global and domestic current news, hot political topics and more, then we’re a disservice to our clients and to ourselves. So let’s go on a diet - a... ⇢ read more

Come on, Can’t You Be Original?

By Marisa Vallbona, APR, Fellow PRSA, president of CIM Incorporated, This blog post originally appeared in PRSAY, a blog published by the Public Relations Society of America. Have you ever encountered a colleague or acquaintance you never thought was particularly bright and suddenly they’re churning out thought leadership pieces that position them as industry gurus? Ever wonder who flipped the switch in their brain to inspire them to produce those pieces that just don’t sound like anything they could say in person? As social media continues to explode, so does the number of thought leaders and the number of posers, or those who... ⇢ read more

The Snark Free Day Challenge – Can you do it?

By Melanie McCraney, Founder of McCraney Communications Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea - easy and even fun.  A day devoted to eliminating rude, harsh or sinister sarcasm.  Do you have what it takes?  Who’s not up for that?  Piece of cake, count me in! On October 22nd, folks are being asked to put their snarky ways aside and just be nice. It’s Snark Free Day, and coast-to-coast, people are taking the pledge to go Snark Free.  Others are asking, “What is snark and is it really so bad we need... ⇢ read more

The PR Advice I Never Thought I’d Give

By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation. Every question got a response. Every grievance was taken seriously and equally. Every hater was loved. Maybe it’s because the Internet has made complaining so much easier. Or maybe, as I suspect, it’s given people the anonymity to lash out in ways they never would in person.... ⇢ read more

Be the “un”

By Kim McKeeman CEO, McKeeman PR I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company.  Forget the 30,000-foot vision for a minute, and get down to reality. It sounds easy.  We do this for our clients all the time.  We help them define what makes them unique, compelling -- what makes a customer turn right into their parking lot instead of left into their competitor’s lot.  Sure, it sounds easy. Instead, I looked at it from the other side.  Why don’t our clients work with... ⇢ read more

Prepare Now for Social Media Opportunities

By Deb Trivitt, President, Trivitt Public Relations Omaha Gives 2013 was a recent opportunity for Omaha non-profits to raise money via a social media campaign orchestrated by the Omaha Community Foundation. This one day fundraiser (yep, just 24 hours) was hugely successful for some agencies and woefully disastrous for others.   I have two nonprofit clients.  One in each category.  What was the difference? Why did one raise $23,000 and the other $3,000.  I think this video, How to Increase Your Online Giving With Social Media, explains it. We are now working to get both clients’ online presence better established and identifying on-line ambassadors... ⇢ read more