Posts Categorized: Public Relations Strategy

Shiny objects and made-up comments fuel PR controversy

This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy. By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations It certainly seems like common sense, and basic ethics, to avoid making up names and  posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s  pages. Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high profile client... ⇢ read more

Nonprofit PR – You Can’t Afford Not To

By Barb Harris & Sharon Kreher, teamworks communication management There’s always been an appropriate tension between what nonprofit agencies spend on their mission and what they spend on administration. And certainly, that’s a ratio one should consider in evaluating the effectiveness and efficiency of a charity. But, the tendency to adhere too rigidly to the “spend as little as you can on admin” often backfires.  As any for-profit business understands, sometimes you have to invest dollars in order to generate more funds. That means expenditures in facilities, staff, capacity, advertising, and yes, public relations. While nonprofits don’t think in terms of... ⇢ read more

Toot Your Horn – Companies Should Promote their Cause Marketing

By Barb Harris & Sharon Kreher, teamworks communication management Corporate social responsibility isn’t a new concept. Many companies participate in charitable giving; some even do “cause marketing.” But do most do enough to let their customers know about their giving? Do they give their customers opportunities to join in supporting the chosen cause? Does their charitable giving program involve their employees? Are they getting enough “upside” to warrant maintaining or even expanding their giving? Corporate giving, of course, starts with a donation to a worthwhile cause. But too many companies, large and small, fail to incorporate additional levels of participation that can directly impact their... ⇢ read more

Digital storytelling: shift from selling to compelling

Ever since man gathered around the fire and scratched cave wall drawings, stories unite, educate and inspire us. Storytelling is a PR person's best device for sharing a message... and in the digital age, we tell stories weaving text, sound, video, photos, data, and emotion. As public relations professionals, we know people consume messages and use media differently than in the past. In order to tell our clients' stories in a more compelling way, we must shift our narrative away from selling (the press release) and toward more visually interesting, shareable digital content. By expanding beyond the written word, the standard... ⇢ read more

Media Relations Strategy: PR Does Not Stand for “Press Release”

By Ellie Rand, Public Relations Accounts Supervisor, Deveney Communication As published in Bulldog Reporter Daily ‘Dog on June 25, 2013 PR does not stand for “press release.” Although that fact may be obvious to us practitioners, many people assume media relations, including the writing and pitching of press releases, is the primary function of a public relations professional. I understand the confusion. While other PR tactics, such as partnerships, internal communications and social media efforts, are often employed as part of a comprehensive campaign, the work we do with the news media is often the most compelling. Media relations efforts can be offensive or defensive.... ⇢ read more

Sticks and Stones: Grown-ups Behaving Badly Online

By Jen Evans, Principal, JL Evans Communications Do you sometimes edit, or even erase, a drafted comment or post on a digital forum for fear of being verbally annihilated? Sometimes I stay silent on topics because I just can’t stand the pain that follows from the angry mob. I’m not defending any individual or organization that says or does something stupid, insensitive or just plain wrong. I AM asserting that we have a problem with online behavior in professional forums as well as individual ones. This is about grown-ups behaving badly. As a PR professional, I know that online reputation managers struggle... ⇢ read more

Best Practices – Are They Really the Best?

By Heidi Langer, Langer Marketing LLC Being a “Solopreneur” requires many skills.  Some of these skills are inherent, others are learned, but either way, there are always others trying to tell you how to improve your skills or how to become a better business manager.  For those of us solopreneurs in the PR field, not only are we trying to promote the businesses of our clients, but we are trying to perform self-promotion of our own businesses at the same time.  I recently came across a list of The 30 Best Business Practices of All Time that seem to incorporate both... ⇢ read more

Why do some PR folks think that their announcements are bigger news than the real news?

By Jim Gregory, James Gregory Consultancy LLC As a former daily newspaper reporter, I have formed some opinions about what makes a good press release and what doesn’t. It is interesting to note that the Twitterworld and social media have not yet totally replaced the press release as a communications tool for PR types. Short, 25-30 word leads still work best in press releases. And leading with the “news” works, too. In that regard, one approach really bugs me. That’s when the press release writer’s first sentence says, “XYZ Company announced that” it did something momentous. Hey, the news isn’t that it... ⇢ read more

The APR’s 50th “Golden Anniversary” – Is the Best Yet to Come?

By Amy Smith, President Write Ideas, Inc. and PRCG Powerlines Founder/Editor As the Public Relations Society of America's APR Credential approaches its 50th anniversary, there's a renewed interest in marking this milestone with renewed vigor.  The APR (Accredited in Public Relations) credential, according to the PRSA website, established in 1964, is... "...the profession's only national post-graduate certification program.  It measures a public relation practitioner's fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct."  Quoted, PRSA website The website says there are more than 5,000 professionals... ⇢ read more

The APR's 50th "Golden Anniversary" – Is the Best Yet to Come?

By Amy Smith, President Write Ideas, Inc. and PRCG Powerlines Founder/Editor As the Public Relations Society of America's APR Credential approaches its 50th anniversary, there's a renewed interest in marking this milestone with renewed vigor.  The APR (Accredited in Public Relations) credential, according to the PRSA website, established in 1964, is... "...the profession's only national post-graduate certification program.  It measures a public relation practitioner's fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct."  Quoted, PRSA website The website says there are more than 5,000 professionals... ⇢ read more

The Power of Little Gestures

By Gary Young, GaryYoungInk A week ago, my wife, Pam, and I were in the Newark airport awaiting our flight home to Minneapolis.  Pam noticed two military men having a sandwich before their own flight. Seeing that that they didn’t have anything to drink, she said, “I’m going to ask them if I can get them anything.”  My initial reaction was that familiar tug of Minnesota self-effacement.  (Like Garrison Keillor of “A Prairie Home Companion” noted, “Jesus said the meek would inherit the earth, but so far all we've gotten is Minnesota and North Dakota.”) Then I thought, such a little gesture... ⇢ read more