Posts Categorized: Public Relations Strategy

Sticks and Stones: Grown-ups Behaving Badly Online

By Jen Evans, Principal, JL Evans Communications Do you sometimes edit, or even erase, a drafted comment or post on a digital forum for fear of being verbally annihilated? Sometimes I stay silent on topics because I just can’t stand the pain that follows from the angry mob. I’m not defending any individual or organization that says or does something stupid, insensitive or just plain wrong. I AM asserting that we have a problem with online behavior in professional forums as well as individual ones. This is about grown-ups behaving badly. As a PR professional, I know that online reputation managers struggle... ⇢ read more

Best Practices – Are They Really the Best?

By Heidi Langer, Langer Marketing LLC Being a “Solopreneur” requires many skills.  Some of these skills are inherent, others are learned, but either way, there are always others trying to tell you how to improve your skills or how to become a better business manager.  For those of us solopreneurs in the PR field, not only are we trying to promote the businesses of our clients, but we are trying to perform self-promotion of our own businesses at the same time.  I recently came across a list of The 30 Best Business Practices of All Time that seem to incorporate both... ⇢ read more

Why do some PR folks think that their announcements are bigger news than the real news?

By Jim Gregory, James Gregory Consultancy LLC As a former daily newspaper reporter, I have formed some opinions about what makes a good press release and what doesn’t. It is interesting to note that the Twitterworld and social media have not yet totally replaced the press release as a communications tool for PR types. Short, 25-30 word leads still work best in press releases. And leading with the “news” works, too. In that regard, one approach really bugs me. That’s when the press release writer’s first sentence says, “XYZ Company announced that” it did something momentous. Hey, the news isn’t that it... ⇢ read more

The APR’s 50th “Golden Anniversary” – Is the Best Yet to Come?

By Amy Smith, President Write Ideas, Inc. and PRCG Powerlines Founder/Editor As the Public Relations Society of America's APR Credential approaches its 50th anniversary, there's a renewed interest in marking this milestone with renewed vigor.  The APR (Accredited in Public Relations) credential, according to the PRSA website, established in 1964, is... "...the profession's only national post-graduate certification program.  It measures a public relation practitioner's fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct."  Quoted, PRSA website The website says there are more than 5,000 professionals... ⇢ read more

The APR's 50th "Golden Anniversary" – Is the Best Yet to Come?

By Amy Smith, President Write Ideas, Inc. and PRCG Powerlines Founder/Editor As the Public Relations Society of America's APR Credential approaches its 50th anniversary, there's a renewed interest in marking this milestone with renewed vigor.  The APR (Accredited in Public Relations) credential, according to the PRSA website, established in 1964, is... "...the profession's only national post-graduate certification program.  It measures a public relation practitioner's fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct."  Quoted, PRSA website The website says there are more than 5,000 professionals... ⇢ read more

The Power of Little Gestures

By Gary Young, GaryYoungInk A week ago, my wife, Pam, and I were in the Newark airport awaiting our flight home to Minneapolis.  Pam noticed two military men having a sandwich before their own flight. Seeing that that they didn’t have anything to drink, she said, “I’m going to ask them if I can get them anything.”  My initial reaction was that familiar tug of Minnesota self-effacement.  (Like Garrison Keillor of “A Prairie Home Companion” noted, “Jesus said the meek would inherit the earth, but so far all we've gotten is Minnesota and North Dakota.”) Then I thought, such a little gesture... ⇢ read more

Crisis Communications = Mental Fatigue

By Brian Chandler, Commonwealth PR I remember this client’s crisis like it was yesterday. We were in the middle of a meeting at their office when the CEO was immediately ushered out of the room with no explanation. A few minutes later, I was also summoned out of the room, leaving everyone confused and unsure whether to continue the meeting or call it quits. What happened next involved me setting up shop in someone else’s office, using their computer, paper and even some supplies, to handle a crisis situation that involved a death. In respect for the family and my client, I will... ⇢ read more

CSI Meets PR at Kansas City Conference

by Amy Kossoff Smith Write Ideas, Inc. @WriteIdeasPR This year’s PRConsultants Group Conference rallied 32 PR pros from around the country in Kansas City for professional development, networking, and some CSI (Communication Strategies and Innovation) fun.  Conference Chairs Alex Greenwood, Barb Harris, and Sharon Kreher, along with a committee*, planned 2+ jam packed days of seminars, meals at local KC hot spots, and a Mystery “Who Dunnit” dinner where members took on “identities” from the roaring ‘20s to compete to find out “who killed Ed Malone.” All in good fun, and keeping with the CSI crime theme, the conference was a killer success! Sessions along... ⇢ read more

Bloggers, Boots and Buzz, Oh My!

 By Natalie Ghidotti, Ghidotti Communications Bloggers in Boots The bloggers at Arkansas Women Bloggers Unplugged show off their free Country Outfitter boots. Stephanie McCratic, blogger at Evolved Mommy and the brainchild of the Country Outfitter blogger boot giveaway, participates in #FoodieFriday with the author Natalie Ghidotti of Ghidotti Communications. It’s no secret that pitching bloggers is much different than pitching traditional journalists. The days of editorial vs. advertising/promotion are quickly fading from memory. With the blogosphere, there’s a melting pot of traditional earned media, paid media and product placement. The lines are blurred, and public relations practitioners must determine what is appropriate, ethical and,... ⇢ read more

All Politics is Local, or, Is it Great PR

by Brenda Jones Barwick, APR Jones Public Relations, Inc. We’ve all heard the cliché, All Politics is Local.  Coined by former U.S. Speaker of the House Tip O'Neill to encapsulate the principle that a politician's success is directly tied to his ability to understand and influence the issues of his constituents. In many ways, political campaigns is a microcosm of public relations.  Every candidate has a story to tell and aims to persuade a 50%-plus-one target audience to act by voting for the candidate on election day. Electoral campaigns have a goal and deadline -- to win on election day -- and a plan with measurable... ⇢ read more

Facebook Tips to Fuel Your Business

Facebook Tips to  By Kathy Day, APR, KD/PR Virtual I admit it, I'm a Facebook addict. My teenage son will no longer let me take pictures of him because he expects me to share them with my Friends on my Facebook page. My mother calls less these days because I've trained her to find out what I'm doing by checking Facebook. Even though I love Facebook, I have to admit that I've found the changes and additions a bit daunting sometimes. I'm still not crazy about Timeline, and with every post, it seems there's something new to learn. But with 900 million... ⇢ read more