Posts Categorized: Public Relations Strategy

We’re on the same team

By Barb Harris and Sharon Kreher, teamworks communication management As PR folks, we’re all trying to get positive publicity and awareness for our clients – whether it be a corporation or non-profit; a celebrity or a politician. But what we also need to keep in mind is that sometimes our goals overlap with the goals of other individuals or organizations with whom we are “playing.” Let me share some examples of what we’re talking about. ->  You represent a business that is supporting a campaign of a charitable organization. ->  Your client is a politician who is volunteering at a non-profit organization. ->  You have... ⇢ read more

Six Traits of Great PR Firm Presidents

By Julie Dennehy, APR and President, Dennehy Public Relations   The first quality of a great entrepreneur and PR firm owner is not your ability to bring in the green and service your clients, but your sense of curiosity and love of novelty… two foundational characteristics that lay the groundwork for a great PR practice. Afraid of technology, or to try something shiny and new? Read on for inspiration. A recent post on Inc.com by one of my favorite Inc. writers and business authors on the subject, Jeff Haden, outlines “Nine qualities of remarkable entrepreneurs” got me thinking about our own independent PR practices.... ⇢ read more

These are a Few of My Favorite Things – PRCG Style

By Jennifer L. Evans, JL Evans Communications I recently had the pleasure of participating in the annual PRConsultants Group Conference, along with 34 of my PRCG colleagues from around the nation. Our conference theme this year was Making Connections, and boy did we! During our conference, held at the historic Drake Hotel in San Francisco, we explored a variety of topics. I’ve noted below some of my favorite discussions that may be of interest to you. PRCs Julie Dennehy and Toni Antonetti showcased Prezi, a more interactive way to present content. Prezi, which is available for FREE to some extent and fairly affordable... ⇢ read more

And The Video Marketing Oscar Goes To…

By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens.  Was that a good idea...a brilliant idea...an embarrassing idea (who came up with that one?)...The marketing wheels turn, and I realize it's not safe to presume that every marketing professional thinks about strategy and how the customer will perceive a message.  With the ongoing influx of viral/social media, it seems almost anyone can be a producer, a director, a writer.  But to be a really brilliant producer...that takes skill and perspective. One example from this past year really struck me as as... ⇢ read more

Taking the Mystery Out of SEO

By Melanie McCraney McCraney Communications SEO: It’s one of those “techie” terms that is annoyingly overused by some who want to keep the web mysterious. Is every CEO tuned in to SEO? Well, no, but your CEO should know about SEO, and that’s where the fundamentals of SEO come in. SEO means “search engine optimization.” Lots of people simply call it “search”. Like Agent Gibbs on NCIS when he tells his high-tech agent McGee, “In English, Tim,” in English, SEO means making your website more likely to turn up when someone searches with Google or another search engine for the kind of products... ⇢ read more

Oh, That I Had the Influence I’m Accused of Having!

By Deb Trivitt, TrivittPR Oh, that PR professionals had as much influence over journalists as they say we have!  Keith Trivitt (no relation) debunks the myth that is evidently circulating among the journalists. I don’t hear it from PR professionals! There are several reasons we ask questions of journalists when they ask to interview clients or CEOs or anyone else in our realm of influence.  One is to be sure they are prepared.  We don’t want to say “I don’t know the answer, I’ll call you back.”  That wastes everyone’s time. Another is to be sure we are making the right person available to... ⇢ read more

Steve Jobs: An Apple a Day

By Bob Schiers, President and Founder of RAS Associates Public Relations, LLC It was no secret that Apple co-founder Steve Jobs was seriously ill.  Reports of his ongoing battle with pancreatic cancer were part of the news for several years.  His day-to-day condition was shrouded in near secrecy.  Most news reports amounted to nothing more than pure speculation about his condition and long-term prognosis.  That was due in large part to Jobs’ and most likely Apple’s desire to keep his medical condition as private as possible.  That was no small task given the love the world shared for Jobs, as well... ⇢ read more

“Checkbook Journalism” From a PR Pro’s Perspective

By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily Beast, ABC News division president Ben Sherwood has decided the network will do just that and no longer pay for interviews or images, a practice called “checkbook journalism” that has become all-too-common in recent years. ABC spokesman Jeffrey Schneider told The Daily Beast: “We can book just... ⇢ read more

Discount Designer Clothes: Definitely PR Genius

By Amy Kossoff Smith, President, Write Ideas, Inc. Despite - or because of - this recession, there's still clearly a hearty appetite for designer duds at discount prices.  Target's recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts.  Even though their website crashed from the sudden surge in traffic, I'd call it a PR success story for lots of reasons. Lydia Dishman reported in Forbes (The Genius of Target's Missoni Madness) "Two full hours before Target threw open doors...to offer rabid fashionistas a lower priced collection of haute Italian label Missoni...the... ⇢ read more

Common Legal Errors in Social Media Marketing

By Brendy Barr, President, Brendy Barr Communications, LLC Beware of the Tweet that could result in legal repercussions!  Many professional communicators are launching into social media marketing campaigns and not considering the legal mistakes they may be making.  This oversight could result in fines and/or a disruption in the client’s business. So before you post that next photo or conduct a sweepstakes on Facebook, read this blog on Write Speak Sell by attorney Kyle-Beth Hilfer about the most common legal errors in social media marketing… Click here to read full post.... ⇢ read more

Mistakes To Avoid When Promoting Your Company

By Claude M. Gruener There are many pitfalls to avoid when promoting a service, idea or product to the media. Don’t lie.  It might have worked at times before the internet and its vast immediate resources appeared, but today telling a lie is almost a sure guarantee of failure.  If you don’t tell the truth, you are certain to be found out by a reporter.  On the reverse of the coin, you must let a reporter know if he or she made a mistake in their reporting. Don’t expect a purely self-serving news release to be run.  Buy an ad instead.  Reporters are... ⇢ read more