Posts Categorized: Public Relations Strategy

Optimizing Fan Engagement for Brands

By Brendy Barr, Brendy Barr Communications It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right.  Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page. If you want to optimize fan engagement, you need a strategic plan; you need to know how and when to post content to maximize its effectiveness.  This recent blog posted on mashable.com offers some great insight, tips and findings from a new report from Buddy Media…  Improve Engagement on Your Brand’s Facebook Page... ⇢ read more

Media Training – Yes, you need it!

By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on an issue.  As PR professionals, you’ll find many firms like ours offer their own unique counsel and proven techniques to help prepare clients for a variety of media situations.  Lessons learned from media training programs can help an individual for a lifetime.  Yet, there remain those who scoff at the... ⇢ read more

When Traditional Media Won’t Cover Your Stories

By Brian Chandler, APR, President, Commonwealth Public Relations Is Traditional Media Dead? It’s a question that many PR people are asking these days, so here are some insights into what I have personally experienced during my day-to-day practice in public relations. My short answer to the question is “no,” at least for now, and here’s why. Traditional media is changing and adapting to social media and Web 2.0, just like the rest of us. Major corporations, nonprofits, small business and others are all working hard to figure out what works best to drive profit through the Internet. This diversification is allowing traditional media to... ⇢ read more

If Facebook could bring down a country it can for sure bring down your company

By Margaret Nathan Strategic Communication, Inc. According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra.  And I have to admit probably nothing is truer.  It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history.  But there is something else that can bring down a company.  As we move past the financial crisis and things begin to grow again as they appear to be doing however slowly, companies and brands need to quite saving their way to profit.  I’ve worked through more down turns than I... ⇢ read more

Spring Cleaning Leads to Identity Overhaul

By Barb Harris, teamworks Finding ourselves with a bit of free time this winter, teamworks got an early start on our spring cleaning…by going through files, cleaning up hard drives and then, tackling the corporate identity overhaul we’d been discussing for some time. Now, spring has sprung, and our new identity has us re-energized and refocused on what we really want to do. Seems that Harvey Mackay from the Arizona Republic has the same idea…. Click here to read full article.... ⇢ read more

Let Your Audience Drive Your Plan . . .

By Ann Bouchard, President, Bouchard Communications Group/Matrix Manager There is no question that marketing, advertising and public relations are all disciplines that help businesses grow.  Yet so much has changed in the past decade,  that communications professionals (who now have more options and strategic directions to choose from than ever before), are feeling overwhelmed and under informed. Gone are the days when businesses created one message and broadcasted it to the widest audience possible, in hopes of achieving a 1-3% response rate. Today, everything boils down to reaching the right audience, with the right message, at the right time and through... ⇢ read more

Crisis Communications – Do You Have a Plan?

By Susan Hart, Hart PR When Congresswoman Gabrielle Giffords woke up on a Saturday morning in January, I'm confident it didn't occur to her, her staff, area law enforcement and local media that she and others would be fighting for their lives in a matter of hours, with some losing that battle. The tragic event prompted us to question many things, and for public relations professionals, one question should be whether or not our crisis management plans are current. What kind of crisis communications plan does your organization and/or clients have? This isn't a "yes" or "no" question - it's a question of depth... ⇢ read more

What's wrong with PR? What we've got here is a failure to communicate.

By Toni Antonetti, PR Chicago Reprinted with permission from PR Chicago Blog, Click here for this post and related articles. Great post the other day from PR pro Gini Dietrich on her blog, Spin Sucks, about some serious perception issues between PR agencies and clients. She references a recent rant in the NYT blog from a restaurant owner who hired and fired not one, but two PR firms. He got the publicity he obviously craved, and on the NYT blog, no less. Too bad he was whining about PR firms and not waxing eloquent about wining and dining at his eatery. But it's... ⇢ read more

What’s wrong with PR? What we’ve got here is a failure to communicate.

By Toni Antonetti, PR Chicago Reprinted with permission from PR Chicago Blog, Click here for this post and related articles. Great post the other day from PR pro Gini Dietrich on her blog, Spin Sucks, about some serious perception issues between PR agencies and clients. She references a recent rant in the NYT blog from a restaurant owner who hired and fired not one, but two PR firms. He got the publicity he obviously craved, and on the NYT blog, no less. Too bad he was whining about PR firms and not waxing eloquent about wining and dining at his eatery. But it's... ⇢ read more

Social Enterprises – A Revolution in the Non-Profit World

      By Dawn Stranne PRConsultants Group, San Francisco Bay Area Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too!  Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event to shatter the Guinness World Record for the largest macaroni and cheese. As they shared their success story, I caught myself oohing and ahhing over one of the smaller event details as an excellent example of a huge revolution that is growing in the non-profit world called “social enterprise.” Attendees who donated... ⇢ read more

Super Bowl Ads – The Morning After

As a light football fan, I'm one of those PR/marketing folks who watches the big game for the ads.  It started during my first job after college at DDB Needham Advertising.  As a newbie in the ad scene, I'd "yes ma'am" and "no sir" all day to the many levels of management above me as I scurried between departments, toting creative storyboards, thick research reports, and media analyses.  But the night of the Super Bowl, our class of Assistant Account Executives got to sit around bowls of salty chips and pizza and play CEO as we analyzed the creative genius... ⇢ read more