Posts Categorized: Social Media

Five Best Practices for Maximizing Your PR Agency’s Effectiveness

By Solveig Raftery, The Firm Public Relations & Marketing It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract. Now what? Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results. Listed below... ⇢ read more

Communications Tips for Satisfied Clients

By Jennifer Evans, Principal of The CKP Group in Houston, Texas. My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share best practices. There are two things we both detest: rudderless meetings and ineffective or missing measurement. Meetings that matter Meetings should be meaningful and strategic. Most meeting appointments originate from either an information gap or a problem that needs to be solved. Face time is key to relationship management whether it comes... ⇢ read more

PRConsultants Group Turns it Up in Albuquerque

By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines When you put a group of premier public relations experts in a room for three days, you never know what magic will happen.  And this year's conference was no exception.  Our theme, "Turn it Up," had multiple applications, including a colorful conversation of best/first concerts, and action-packed sessions on branding, social media, PR strategy, and lots more.  The theme, how do we work together to "Turn it Up" for our clients, our individual firms, and most importantly, the incredible collective experience of PRConsultants Group, was prevalent throughout the... ⇢ read more

Character development: establish your brand voice on social media

Whether you tweet, Facebook post, Instagram, Snapchat or shoot Vine videos for yourself or a client, every social media moment matters. Just as the goal of any actor is to be able to tell a story through a character, your brand needs warmth and personification to really resonate and engage. Not all brands are wild and wacky, but there are plenty of examples of conservative brands who exploded on social in 2015 once they found their “voice”. Check out the Twitter feeds of @oldspice, @tacobell, @MyCascade, @lushcosmetics, @jetblue, @PopChips, @Intel and the SM conference favorite, @Oreo (check out #OreoHorrorStories). It’s okay... ⇢ read more

Lights, Camera, Action in Media Relations

By Natalie Ghidotti, APR It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer. Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think of the number of videos you probably watch just in your Facebook feed alone. Don’t tell me you haven’t clicked on one of those Buzzfeed videos before. We all have! So knowing that people like to watch things, it’s no surprise that using video in your media relations... ⇢ read more

Super lessons from the Super Bowl

by Kristin Helvey, APR, president/owner, Helvey Communications This year, my husband and I took our first Super Bowl trip. The football hype began upon landing. Airport workers wore jerseys, balloons lined hallways and murals covered the baggage claim. This was, of course, just the tip of the iceberg. For four days, we were enveloped by building-sized endorsements, crazed fans jumping around in the background shots of athlete interviews (if you saw someone that looked like me, I probably just have a twin), live bands playing ear-shattering music, and more beer than should be allowed in any one place. I was in love. As... ⇢ read more

PRCG Conference Roundup 2015: Dallas, Texas

By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together. Here are highlights from this year’s conference: Day One, after a team brainstorm (get ready to be wowed in 2015 by some new... ⇢ read more

Stop Saying You're Too Old, Please.

  I bet we’ve all heard, and maybe said, statements like “We need a 20-something to handle this,” or “I’ll ask my children how this works,” or “I’m too old for <insert social media channel here>.” Although usually spoken in jest, these are harmful words for senior PR practitioners to use. Keep it up and your next line may be “I need a job.” Staying on top of technology is not that hard. In fact, it’s simple. We’ve done it all our lives! Some may remember the advent of television. Not that difficult to learn how to turn it on, change channels, and watch... ⇢ read more

Stop Saying You’re Too Old, Please.

  I bet we’ve all heard, and maybe said, statements like “We need a 20-something to handle this,” or “I’ll ask my children how this works,” or “I’m too old for <insert social media channel here>.” Although usually spoken in jest, these are harmful words for senior PR practitioners to use. Keep it up and your next line may be “I need a job.” Staying on top of technology is not that hard. In fact, it’s simple. We’ve done it all our lives! Some may remember the advent of television. Not that difficult to learn how to turn it on, change channels, and watch... ⇢ read more

A little girl – and her parents – reach out to a big world

A rare, progressive and fatal disease. A little more than a year ago, this was the diagnosis given to 2-year-old Katherine Belle in Kentucky. It was a devastating and isolating realization for KB’s parents – if only for a little while. While KB’s diagnosis has been a pendulum of answers and questions; more questions than answers. We know that KB has a rare disease, but we also know she’s not alone. Her father is an attorney and her mother has a growing list of professional experience as a blogger, photographer, social media explorer and, most recently, Rare Disease Hunter. Together they have started... ⇢ read more

Snark Free Day Returns (Let the retorts begin)

By Felicia Knight, President, The Knight Canney Group When PRConsultants Group, a national consortium of public relations and communications professionals launched the first annual Snark Free Day last year, the response from some quarters was predictable—even funny. Turns out, some people are just too damned cool to lose the snark, if only for 24 hours. It’s like asking Gordon Gekko to nuzzle a kitten. The point of Snark Free Day is make people take a moment to think about the effect their words or deeds have on other people. The abundance of snark is especially evident in cyber-space, where speed and anonymity... ⇢ read more