By Solveig Raftery, The Firm Public Relations and Marketing
When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick.
The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of Nevada (CCCN), was approached by a mother, Elizabeth, and her five-year-old daughter Abby, who wanted to distribute care packages to chemotherapy and cancer patients at CCCN offices throughout the Las Vegas valley.
This delivery though, was part of a larger initiative by Elizabeth and young Abby, who was... ⇢ read more
By Sharon Kreher, Partner, teamworksPR
When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad rush into social media. Clients felt they needed to be on Facebook and they’d better be tweeting. Content was usually an afterthought: recycled news releases and repurposed website copy. What was said took a back seat to saying “something, anything,” so as not to be left... ⇢ read more
Provided by Toni Antonetti, President PR Chicago and former President, PRConsultants Group
Don’t ruin your clever blog post with an attack of bad grammar. This infographic from Grammar Check provides a quick view of the 10 most common errors:
An infographic by GrammarCheck... ⇢ read more
By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR
When 40 public relations consultants get together, there’s bound to be some magic sparks. This year’s 11th Annual PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR. Created this year by a fabulous duo, Susan Hamburg and Brendy Barr, along with their committee, here are some highlights of the Orlando Conference:
Situated at the newly renovated B Resort in Lake Buena Vista, the group was treated to... ⇢ read more
By Melanie McCraney, Founder of McCraney Communications
Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea - easy and even fun. A day devoted to eliminating rude, harsh or sinister sarcasm. Do you have what it takes? Who’s not up for that? Piece of cake, count me in!
On October 22nd, folks are being asked to put their snarky ways aside and just be nice. It’s Snark Free Day, and coast-to-coast, people are taking the pledge to go Snark Free. Others are asking, “What is snark and is it really so bad we need... ⇢ read more
By Melissa Libby, President, Melissa Libby & Associates
Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation. Every question got a response. Every grievance was taken seriously and equally. Every hater was loved.
Maybe it’s because the Internet has made complaining so much easier. Or maybe, as I suspect, it’s given people the anonymity to lash out in ways they never would in person.... ⇢ read more
By Deb Trivitt, President, Trivitt Public Relations
Omaha Gives 2013 was a recent opportunity for Omaha non-profits to raise money via a social media campaign orchestrated by the Omaha Community Foundation.
This one day fundraiser (yep, just 24 hours) was hugely successful for some agencies and woefully disastrous for others. I have two nonprofit clients. One in each category. What was the difference? Why did one raise $23,000 and the other $3,000. I think this video, How to Increase Your Online Giving With Social Media, explains it.
We are now working to get both clients’ online presence better established and identifying on-line ambassadors... ⇢ read more
This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy.
By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations
It certainly seems like common sense, and basic ethics, to avoid making up names and posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s pages.
Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high profile client... ⇢ read more
Ever since man gathered around the fire and scratched cave wall drawings, stories unite, educate and inspire us. Storytelling is a PR person's best device for sharing a message... and in the digital age, we tell stories weaving text, sound, video, photos, data, and emotion.
As public relations professionals, we know people consume messages and use media differently than in the past. In order to tell our clients' stories in a more compelling way, we must shift our narrative away from selling (the press release) and toward more visually interesting, shareable digital content. By expanding beyond the written word, the standard... ⇢ read more
By Jen Evans, Principal, JL Evans Communications
Do you sometimes edit, or even erase, a drafted comment or post on a digital forum for fear of being verbally annihilated? Sometimes I stay silent on topics because I just can’t stand the pain that follows from the angry mob. I’m not defending any individual or organization that says or does something stupid, insensitive or just plain wrong. I AM asserting that we have a problem with online behavior in professional forums as well as individual ones. This is about grown-ups behaving badly.
As a PR professional, I know that online reputation managers struggle... ⇢ read more
By Natalie Ghidotti, Ghidotti Communications
Bloggers in Boots
The bloggers at Arkansas Women Bloggers Unplugged show off their free Country Outfitter boots.
Stephanie McCratic, blogger at Evolved Mommy and the brainchild of the Country Outfitter blogger boot giveaway, participates in #FoodieFriday with the author Natalie Ghidotti of Ghidotti Communications.
It’s no secret that pitching bloggers is much different than pitching traditional journalists. The days of editorial vs. advertising/promotion are quickly fading from memory. With the blogosphere, there’s a melting pot of traditional earned media, paid media and product placement. The lines are blurred, and public relations practitioners must determine what is appropriate, ethical and,... ⇢ read more