by Brenda Jones Barwick, APR
Jones Public Relations, Inc.
We’ve all heard the cliché, All Politics is Local. Coined by former U.S. Speaker of the House Tip O'Neill to encapsulate the principle that a politician's success is directly tied to his ability to understand and influence the issues of his constituents.
In many ways, political campaigns is a microcosm of public relations. Every candidate has a story to tell and aims to persuade a 50%-plus-one target audience to act by voting for the candidate on election day.
Electoral campaigns have a goal and deadline -- to win on election day -- and a plan with measurable... ⇢ read more
Facebook Tips to
By Kathy Day, APR, KD/PR Virtual
I admit it, I'm a Facebook addict. My teenage son will no longer let me take pictures of him because he expects me to share them with my Friends on my Facebook page. My mother calls less these days because I've trained her to find out what I'm doing by checking Facebook.
Even though I love Facebook, I have to admit that I've found the changes and additions a bit daunting sometimes. I'm still not crazy about Timeline, and with every post, it seems there's something new to learn. But with 900 million... ⇢ read more
By Julie Dennehy, Dennehy Public Relations
This fall, my professional career went backwards... in time, to the 16th century. I found myself in the position of royal publicist for King Richard’s Faire. Celebrating its 31st season in a magical “Carvershire” (Carver, Mass.), this eight-week Renaissance Festival has its two leather boot-clad feet firmly planted in both the past and the future, challenging me to use my “old school” publicity skills alongside newer strategies using social media and online promotions that move the event beyond the usual event publicity staples of ticket giveaways, event listings, and human interest stories.
In the spirit of... ⇢ read more
It is now almost commonplace, getting bombarded by people asking for your “vote”. I am not talking about candidates running for public office. This is the barrage of organizations that are seeking you to vote for their businesses as a part of a social media contest.
Some of the successful “contests” include the Pepsi Refresh Challenge and Toyota’s 100 Cars for Good campaigns; these programs enable organizations to tell their story, while competing for a prize, through public votes, that will benefit its mission. The latest craze is Mission: Small Business sponsored by Chase and LivingSocial.
Organizations enter into these online beauty... ⇢ read more
By Jennifer L. Evans, JL Evans Communications
I recently had the pleasure of participating in the annual PRConsultants Group Conference, along with 34 of my PRCG colleagues from around the nation. Our conference theme this year was Making Connections, and boy did we! During our conference, held at the historic Drake Hotel in San Francisco, we explored a variety of topics. I’ve noted below some of my favorite discussions that may be of interest to you.
PRCs Julie Dennehy and Toni Antonetti showcased Prezi, a more interactive way to present content. Prezi, which is available for FREE to some extent and fairly affordable... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc.
As a publicist, I see virtually every commercial message through the PR/marketing lens. Was that a good idea...a brilliant idea...an embarrassing idea (who came up with that one?)...The marketing wheels turn, and I realize it's not safe to presume that every marketing professional thinks about strategy and how the customer will perceive a message. With the ongoing influx of viral/social media, it seems almost anyone can be a producer, a director, a writer. But to be a really brilliant producer...that takes skill and perspective.
One example from this past year really struck me as as... ⇢ read more
By Melanie McCraney
SEO: It’s one of those “techie” terms that is annoyingly overused by some who want to keep the web mysterious. Is every CEO tuned in to SEO? Well, no, but your CEO should know about SEO, and that’s where the fundamentals of SEO come in.
SEO means “search engine optimization.” Lots of people simply call it “search”. Like Agent Gibbs on NCIS when he tells his high-tech agent McGee, “In English, Tim,” in English, SEO means making your website more likely to turn up when someone searches with Google or another search engine for the kind of products... ⇢ read more
By Marisa Vallbona, APR, Fellow, PRSA
This blog post first appeared in PRSAY
In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily Beast, ABC News division president Ben Sherwood has decided the network will do just that and no longer pay for interviews or images, a practice called “checkbook journalism” that has become all-too-common in recent years.
ABC spokesman Jeffrey Schneider told The Daily Beast: “We can book just... ⇢ read more
By Brendy Barr, President, Brendy Barr Communications, LLC
Beware of the Tweet that could result in legal repercussions! Many professional communicators are launching into social media marketing campaigns and not considering the legal mistakes they may be making. This oversight could result in fines and/or a disruption in the client’s business.
So before you post that next photo or conduct a sweepstakes on Facebook, read this blog on Write Speak Sell by attorney Kyle-Beth Hilfer about the most common legal errors in social media marketing…
Click here to read full post.... ⇢ read more
By Lisa Rhodes, Rhodes Morell Communications, CT
Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world. Their proliferation – on the national level as well as on the micro level – make sharing hot and seemingly scarce deals with friends easy to do. Capitalizing on basic social principles, these buying sites are fast becoming part of the social media playbook.
But, are they good for a brand and a business? This debate no doubt will continue as... ⇢ read more
By Claude M. Gruener
There are many pitfalls to avoid when promoting a service, idea or product to the media.
Don’t lie. It might have worked at times before the internet and its vast immediate resources appeared, but today telling a lie is almost a sure guarantee of failure. If you don’t tell the truth, you are certain to be found out by a reporter. On the reverse of the coin, you must let a reporter know if he or she made a mistake in their reporting.
Don’t expect a purely self-serving news release to be run. Buy an ad instead. Reporters are... ⇢ read more