By Claude M. Gruener
There are many pitfalls to avoid when promoting a service, idea or product to the media.
Don’t lie. It might have worked at times before the internet and its vast immediate resources appeared, but today telling a lie is almost a sure guarantee of failure. If you don’t tell the truth, you are certain to be found out by a reporter. On the reverse of the coin, you must let a reporter know if he or she made a mistake in their reporting.
Don’t expect a purely self-serving news release to be run. Buy an ad instead. Reporters are... ⇢ read more
By Brendy Barr, Brendy Barr Communications
It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right. Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page.
If you want to optimize fan engagement, you need a strategic plan; you need to know how and when to post content to maximize its effectiveness. This recent blog posted on mashable.com offers some great insight, tips and findings from a new report from Buddy Media…
Improve Engagement on Your Brand’s Facebook Page... ⇢ read more
By Brian Chandler, APR, President, Commonwealth Public Relations
Is Traditional Media Dead?
It’s a question that many PR people are asking these days, so here are some insights into what I have personally experienced during my day-to-day practice in public relations.
My short answer to the question is “no,” at least for now, and here’s why.
Traditional media is changing and adapting to social media and Web 2.0, just like the rest of us. Major corporations, nonprofits, small business and others are all working hard to figure out what works best to drive profit through the Internet. This diversification is allowing traditional media to... ⇢ read more
By Margaret Nathan
Strategic Communication, Inc.
According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra. And I have to admit probably nothing is truer. It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history. But there is something else that can bring down a company. As we move past the financial crisis and things begin to grow again as they appear to be doing however slowly, companies and brands need to quite saving their way to profit. I’ve worked through more down turns than I... ⇢ read more
As a light football fan, I'm one of those PR/marketing folks who watches the big game for the ads. It started during my first job after college at DDB Needham Advertising. As a newbie in the ad scene, I'd "yes ma'am" and "no sir" all day to the many levels of management above me as I scurried between departments, toting creative storyboards, thick research reports, and media analyses. But the night of the Super Bowl, our class of Assistant Account Executives got to sit around bowls of salty chips and pizza and play CEO as we analyzed the creative genius... ⇢ read more
I had a recent encounter that affirmed what I already knew: While social media is not a replacement for other forms of engagement, it can be an excellent door-opener for relationship building. I was tweeting @jlevans about a social outing, and I referenced a possible adventure in Houston’s incredible Museum District. I received a response from the brand-new Editor of the Houston Business Journal, Candace Beeke (@candacebeeke). Candace, also a Mom, asked me for a parent review after my visit. Did I know there was a new Editor at HBJ? Of course, I make it my business to be aware... ⇢ read more
By Nancy Tamosaitis-Thompson, Vorticom, Inc.
As Published in BrandWeek
Has your email or Twitter account been hijacked? Today I received an email on my business email account from my long term AOL address that invited me to “solve my erectile dysfunction problem now!” A second email advised me to click on a link to purchase a product that would “flush my body of all toxins in less than two hours.” I went into my sent box on AOL and found that an alternate AOL reality was sending hundreds of e-mails to trusted friends and associates touting the benefits of sexual health, weight... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc.
Full disclosure here - I'm a journalism grad and proud of it, so I'm hardly proud that the headline of this blog post starts with an "ing" word. That was a cardinal sin in journalism school. But realizing that they taught us writing, broadcast, and editing on manual typewriters before the early computers came in (ooo, ahhh!), I realize, things have changed...a lot! So why not break the rules a little in exploring this tactic...
A few years ago, "going viral" would have made you crave your flu shot or a face mask. Now, it's... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc.
I recently attended a WOMMA webinar on the science behind "influencers." The title alone is very telling, as it referred to influencers in your campaign as "the holy grail of marketing." Need I say more?
The webinar, while very technical, and honestly, lost me at times, did bring up some salient points that make you think about not only the quantity but the quality of "influencers" on a given campaign. With social media buzz rampant, anyone can proclaim that they're a so-called expert. In fact, case in point, I was having dinner with friends, when... ⇢ read more
By Caroline Witherspoon, Becker Communications, Inc.
In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years. Our Hawaii-based agency, Becker Communications, Inc., was tasked with developing and implementing a strategic marketing and media relations campaign surrounding this much beloved, iconic vehicle. Frankly speaking, pun intended, it sounded like a slam-dunk. But, an unexpected surprise had us quickly treading in hot water and meeting the challenge with relish.
While we were able to accomplish a lot through... ⇢ read more
By Sam Sims, Jones Public Relations, Inc.
The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated micro updating (known in Facebook as “status updates”) into its platform is undeniable. How are we to make heads or tails of all of this?
First ask this question: What barrier does the site/technology remove?
If the site removes a barrier for its users to communicate openly, such as the need to... ⇢ read more