Posts Categorized: Technology Tools

PRConsultants Group Made Some Magic in Orlando

By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR.  Created this year by a fabulous duo, Susan Hamburg and Brendy Barr, along with their committee, here are some highlights of the Orlando Conference: Situated at the newly renovated B Resort in Lake Buena Vista, the group was treated to... ⇢ read more

Digital storytelling: shift from selling to compelling

Ever since man gathered around the fire and scratched cave wall drawings, stories unite, educate and inspire us. Storytelling is a PR person's best device for sharing a message... and in the digital age, we tell stories weaving text, sound, video, photos, data, and emotion. As public relations professionals, we know people consume messages and use media differently than in the past. In order to tell our clients' stories in a more compelling way, we must shift our narrative away from selling (the press release) and toward more visually interesting, shareable digital content. By expanding beyond the written word, the standard... ⇢ read more

Google Fiber Lands in Austin

By Brenda Thompson Google just announced that it’s bringing its super-fast fiber optic cable and television service, Google Fiber, to Austin. We are only the second city in the nation to get this service, launching in mid-2014 (Kansas City was first). At the speed of 1 gigabit, Google Fiber is said to be 150 times faster than typical broadband. That’s not a typo—150 times faster. You can imagine why people are so excited. This news had been leaked last week, and thousands of social media posts, blog posts, and traditional media stories speculating on whether or not it was true reached a... ⇢ read more

CSI Meets PR at Kansas City Conference

by Amy Kossoff Smith Write Ideas, Inc. @WriteIdeasPR This year’s PRConsultants Group Conference rallied 32 PR pros from around the country in Kansas City for professional development, networking, and some CSI (Communication Strategies and Innovation) fun.  Conference Chairs Alex Greenwood, Barb Harris, and Sharon Kreher, along with a committee*, planned 2+ jam packed days of seminars, meals at local KC hot spots, and a Mystery “Who Dunnit” dinner where members took on “identities” from the roaring ‘20s to compete to find out “who killed Ed Malone.” All in good fun, and keeping with the CSI crime theme, the conference was a killer success! Sessions along... ⇢ read more

Bloggers, Boots and Buzz, Oh My!

 By Natalie Ghidotti, Ghidotti Communications Bloggers in Boots The bloggers at Arkansas Women Bloggers Unplugged show off their free Country Outfitter boots. Stephanie McCratic, blogger at Evolved Mommy and the brainchild of the Country Outfitter blogger boot giveaway, participates in #FoodieFriday with the author Natalie Ghidotti of Ghidotti Communications. It’s no secret that pitching bloggers is much different than pitching traditional journalists. The days of editorial vs. advertising/promotion are quickly fading from memory. With the blogosphere, there’s a melting pot of traditional earned media, paid media and product placement. The lines are blurred, and public relations practitioners must determine what is appropriate, ethical and,... ⇢ read more

Facebook Tips to Fuel Your Business

Facebook Tips to  By Kathy Day, APR, KD/PR Virtual I admit it, I'm a Facebook addict. My teenage son will no longer let me take pictures of him because he expects me to share them with my Friends on my Facebook page. My mother calls less these days because I've trained her to find out what I'm doing by checking Facebook. Even though I love Facebook, I have to admit that I've found the changes and additions a bit daunting sometimes. I'm still not crazy about Timeline, and with every post, it seems there's something new to learn. But with 900 million... ⇢ read more

Got a “Writing and Editing” Playlist Yet?

By Brendy Barr, President, Brendy Barr Communications LLC I finally jumped on the “fun gadget bandwagon” and bought a Kindle Fire…now we’re inseparable! And while I enjoy instantly watching movies, checking my Facebook newsfeed and playing “Plants vs. Zombies” with my 11-year-old, I’m truly addicted to creating different play lists of music. I have one I call “Stressed-Out Mom Mix,” another called “Top Down Jeep Tunes” and dozens more! Just when I thought I had the ultimate collection of playlists, I came across this great article recently posted on PRDaily.com… “How to Create the Ideal Playlist for Writing and Editing." Read it and let me... ⇢ read more

These are a Few of My Favorite Things – PRCG Style

By Jennifer L. Evans, JL Evans Communications I recently had the pleasure of participating in the annual PRConsultants Group Conference, along with 34 of my PRCG colleagues from around the nation. Our conference theme this year was Making Connections, and boy did we! During our conference, held at the historic Drake Hotel in San Francisco, we explored a variety of topics. I’ve noted below some of my favorite discussions that may be of interest to you. PRCs Julie Dennehy and Toni Antonetti showcased Prezi, a more interactive way to present content. Prezi, which is available for FREE to some extent and fairly affordable... ⇢ read more

Taking the Mystery Out of SEO

By Melanie McCraney McCraney Communications SEO: It’s one of those “techie” terms that is annoyingly overused by some who want to keep the web mysterious. Is every CEO tuned in to SEO? Well, no, but your CEO should know about SEO, and that’s where the fundamentals of SEO come in. SEO means “search engine optimization.” Lots of people simply call it “search”. Like Agent Gibbs on NCIS when he tells his high-tech agent McGee, “In English, Tim,” in English, SEO means making your website more likely to turn up when someone searches with Google or another search engine for the kind of products... ⇢ read more

Steve Jobs: An Apple a Day

By Bob Schiers, President and Founder of RAS Associates Public Relations, LLC It was no secret that Apple co-founder Steve Jobs was seriously ill.  Reports of his ongoing battle with pancreatic cancer were part of the news for several years.  His day-to-day condition was shrouded in near secrecy.  Most news reports amounted to nothing more than pure speculation about his condition and long-term prognosis.  That was due in large part to Jobs’ and most likely Apple’s desire to keep his medical condition as private as possible.  That was no small task given the love the world shared for Jobs, as well... ⇢ read more

Common Legal Errors in Social Media Marketing

By Brendy Barr, President, Brendy Barr Communications, LLC Beware of the Tweet that could result in legal repercussions!  Many professional communicators are launching into social media marketing campaigns and not considering the legal mistakes they may be making.  This oversight could result in fines and/or a disruption in the client’s business. So before you post that next photo or conduct a sweepstakes on Facebook, read this blog on Write Speak Sell by attorney Kyle-Beth Hilfer about the most common legal errors in social media marketing… Click here to read full post.... ⇢ read more