Posts Categorized: Uncategorized

From Wayne’s World to Yours: How to Succeed with Community Access Television

  By Martin Cohn, Cohn Public Relations Many equate community television with the broadcast of local government meetings. However, community access TV, or CAT for short, fills a unique niche in the media landscape, providing communities with the opportunity to create programs of local interest. First, some history Public Access Television came about with the rise of cable television in the late 1970s. In exchange for the rights to lay cable wires on public land, cable companies were required to donate a portion of their revenue to provide facilities and airtime to allow public comment. The Cable Franchise Policy and Communications Act of 1984... ⇢ read more

Answer this question (ALWAYS)

I made this mistake early. “C-Level folks don’t take kindly to being trained.”  So now, I media coach a ton of people.  I talk a lot to a lot of folks about how to talk with the media.  Non-profits to brass…all individuals who are waaaay smarter than I am.  But you would be surprised how many of those professionals pass up the opportunity to answer the easiest question outside “say and spell your first and last name…so we have it on tape.” For 17 years, I was a TV reporter. I was the one holding the microphone, asking the questions. Because I know how it went... ⇢ read more

Five PR strategies to position senior living communities

By Jenny Smith                   Today's senior living communities are not the 'drooly drop-offs' your grandparents avoided. Their 'pitch' appeals to Boomers who want freedom and choice. The security of life care!  Freedom from home maintenance!  Active lifestyle!  Gourmet dining on your terms!  Open floor plans! Granite countertops and stainless appliances!  Lifelong learning! Room for the grandkids to visit! State-of-the-art fitness center! It’s Older Americans Month. Are your parents shopping for the vision of retirement utopia offered by more than 2,000 life care retirement communities across the U.S.? How it's done now Senior communities’ marketing images often feature model-fit, grey-haired residents with Photoshopped wrinkles walking, biking, eating... ⇢ read more

Unleashing Creativity to Innovate Your PR Practice

by Sharon Kreher and Barb Harris, teamworks communication At our recent annual PRConsultants Group conference, we had the privilege of spending some time with Dennis Skinner of Many-To-One (www.many2one.com), an inspiring speaker, on the topic of creativity and innovation. One of the first points he made was to say that everyone has the potential to think creatively. We just don’t take the time to stop what we’re already doing long enough to challenge ourselves to think about things in a new way. We get trapped in boxes and assumptions of our own making. We limit our options and possibilities with self-imposed rules... ⇢ read more

The Strength of E Pluribus Unum

For nearly two centuries, the Latin phrase, e pluribus unum, was the de facto motto of the United States. The English translation is “Out of many, one,” and illustrates the birth of a single nation (for the first 84 years, anyway) from 13 original colonies. It’s meant to convey the strength of many different cultures, minds, geographic perspectives, and economic drivers acting as one engine of influence in the world. E pluribus unum has been an excellent template for countless organizations across the centuries and the country. From Major League Baseball to the American Heart Association to Rotary International, nation- and... ⇢ read more

PR is alive and well, thank you

I’m alive and well, thank you, and not wearing shiny suits with shoulder pads anymore. Recently, a pair of Hubspot blog posts made the rounds claiming that PR needed  a   re-invention, and PR professionals do too. Halligan’s follow up post, entitled, “What is the ideal profile for a modern PR person” (Brian Halligan) raised some hackles in the circles of veteran public relations consultants… and so, I respond. First, it should be noted that while Halligan is a gifted writer and clearly passionate about covering trendy topics in Hubspot’s popular blog in order to garner clicks and e-book downloads, there are some... ⇢ read more

I got 99 voices and mine ain't one!

After 25 years of writing press releases, pitching stories, imagining marketing ideas and crafting scripts, I am not sure I even remember what my own inner-voice sounds like anymore. If you are anything like me, you must have three things when determining the perfect voice for your clients. First, you must have the ability to imagine scenarios, places and opportunities from the perspective of your client. Second, you must be able to continuously keep the voice going for infinitum. Finally, you must be able to switch effortlessly between those client voices without skipping a step. In my opinion, the most important... ⇢ read more

I got 99 voices and mine ain’t one!

After 25 years of writing press releases, pitching stories, imagining marketing ideas and crafting scripts, I am not sure I even remember what my own inner-voice sounds like anymore. If you are anything like me, you must have three things when determining the perfect voice for your clients. First, you must have the ability to imagine scenarios, places and opportunities from the perspective of your client. Second, you must be able to continuously keep the voice going for infinitum. Finally, you must be able to switch effortlessly between those client voices without skipping a step. In my opinion, the most important... ⇢ read more

Eight life lessons learned from a juggler

I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a good juggler at the Faire, I’ve uncovered eight life lessons gleaned from observing master performers, including my favorite: the “grand finale” is a simple compilation of many smaller achievements. Whether you are striking out pitching a story or creating a clever idea, or just need extra motivation for a personal goal, here are tips... ⇢ read more

How to Communicate in a Multi-Generational Workforce

Best Practices for Millennials by Millennials Solveig Raftery, The Firm Public Relations & Marketing, www.thefirmpr.com The journey to understand the millennial generation is as vast and arduous as the opinions about them. However, Millennials are now the largest living generation in the U.S. and represent the largest generation in the U.S. labor force. It’s safe to say that if you haven’t worked with a Millennial, it’s only a matter of time before you do. According to Pew Research Center, Millennials are defined as those born after 1980 and the first generation to come of age in the new millennium. As an agency owner,... ⇢ read more

Successful Campaign Strategies Are Built on the Affirmative Approach; Not Who Yells the Loudest

By Paul Larrabee, APR During a recent account post-mortem, the client revealed that my repeated urgings to deliver affirmative messages took a while for him to understand – and embrace. Prior to working with Corning Place Communications – his images of the public relations pro were spin meisters based on the fictional portrayals advanced by Frank Underwood via House of Cards or for some of the more seasoned readers episodes of the West Wing or screenings of Wag the Dog. Likely a frustration many PRCs have witnessed – and fought to overcome. While affirmative messaging is one of our fundamentals (the others being layered... ⇢ read more