Posts Categorized: Uncategorized

4 Myths About Being an Independent PR Practitioner

By Deborah Trivitt, APR http://www.trivittpr.com I’m not a fan of the recent fad to make a list of the “best,” “worst,” “most,” “least” of anything. I’m pretty sure the people making the lists are arbitrarily picking from their favorites or least favorites to make the list.  I doubt any real research goes into the making of any of them. Recently PRSA Tactics columnist Tim O’Brien, APR, invited me to participate in making the list 4 Myths About Being an Independent Practitioner http://www.prsa.org/intelligence/tactics/articles/view/10969/1106/4_myths_about_being_an_independent_practitioner#.VRMfwjvF_lM As I prepare to begin year 18 as an Independent Practitioner, I can assure you his list is “well-researched, and insightful.”... ⇢ read more

Danger You Never Saw Coming

By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne & Associates Public Relations Social media is a great way to engage your customers and clients, and to share product information and announcements with people who already like you. But, if you’re responsible for handling social media for a client, you know that heartsick feeling when you realize someone you can’t control, with the most tertiary connection to your client or the brand you represent, is about to ruin your weekend. Usually, that’s not even their intent. The offending party makes a bad choice, engages in a poorly thought out prank, participates in a racist or... ⇢ read more

Writing Isn't a Group Process

Barb Harris and Sharon Kreher, teamworks communication management www.teamworkspr.com We increasingly are involved in creating content for our nonprofit clients.  They have great stories to tell and they are passionate about their work. As a result, they tend to want to be “involved” in the communication process. These organizations also have a variety of stakeholders – donors, board members, volunteers, staff – who also are dedicated to the cause and want to be involved. The idiom, “too many cooks in the kitchen spoil the broth” quickly becomes applicable.  So many voices often muddy the waters and result in disjointed message.  So, how... ⇢ read more

Writing Isn’t a Group Process

Barb Harris and Sharon Kreher, teamworks communication management www.teamworkspr.com We increasingly are involved in creating content for our nonprofit clients.  They have great stories to tell and they are passionate about their work. As a result, they tend to want to be “involved” in the communication process. These organizations also have a variety of stakeholders – donors, board members, volunteers, staff – who also are dedicated to the cause and want to be involved. The idiom, “too many cooks in the kitchen spoil the broth” quickly becomes applicable.  So many voices often muddy the waters and result in disjointed message.  So, how... ⇢ read more

One Tweet, One Leap

  Marjorie Scardino has only posted one tweet (@marjscar on Dec 5) and though it is only one small step for a woman, it is one giant leap for womankind...make that all kind!  That’s because her tweet thanked the Twitter board of directors for making her their first female board member.   As her 4786th follower, I’m curious to watch how this “education, technology & journalism dilettante; mother of 3; wife of Albert Scardino for many yrs; recovering CEO; recovering Texan; still just Twitter follower from London, England”  will move forward in the Twitter world.   Last week, Diane Brady of the San Francisco Chronicle... ⇢ read more

Making the Most of the Photo Op

By Linda Little, Linda Little Public Relations At a recent client event announcing the student winners of a national app challenge, I was reminded about the importance of providing good photo opportunities to the media.  There were the usual speeches and the check presentation in the high school's technology classroom.  But with several TV stations and other media in attendance, we needed more than a photo of the group around an oversized check.  I pulled the client and the students over to a computer station where the students could show what they had created so far and interact with this business... ⇢ read more

Digital storytelling: shift from selling to compelling

Ever since man gathered around the fire and scratched cave wall drawings, stories unite, educate and inspire us. Storytelling is a PR person's best device for sharing a message... and in the digital age, we tell stories weaving text, sound, video, photos, data, and emotion. As public relations professionals, we know people consume messages and use media differently than in the past. In order to tell our clients' stories in a more compelling way, we must shift our narrative away from selling (the press release) and toward more visually interesting, shareable digital content. By expanding beyond the written word, the standard... ⇢ read more

Business Meeting Has Begun, No More Laughing No More Fun (Says Who?)

  by Felicia K. Knight www.KnightVisionInternational.com The ability to run a meeting, either in person or via telephone or teleconference is a skill to which many are called but few are chosen. And that leaves the rest of us contemplating pulling the fire alarm or feigning a heart attack. Or both. How many meetings have you sat through that meandered so far afield from the topic at hand, you wondered if you sat in the wrong room or mixed up the conference code? This kind of meeting is rarely productive and usually breeds resentment and frustration, not to mention confusion. After all, the purpose... ⇢ read more

Apple as the Teacher

If you believe the Twittersphere, Apple can do almost no wrong. Yesterday’s announcement of the iPhone 5 was heralded as the second (or fifth) coming. Agree with Apple’s press or not, the company who brought lower-case-cool to the letter “i” is indisputably the master of media events. PR Daily cited five lessons that PR people can learn from Apple about managing a major media announcement: 1. Make sure your executives are well trained—even if the product is killer. 2. Numbers remain powerful. 3. Pay attention to sound bites. 4. Show, don’t tell. 5. Maintain realistic expectations. While “realistic expectations” for Apple may differ a bit from – oh, I don’t... ⇢ read more

When to Bring in the DH

By Felicia K. Knight  President, Knight Vision International, LLC Whether or not you’re a fan of the designated hitter rule has more to do with how old you are than whether or not you’re an American or National Leaguer. Those old enough to remember when all pitchers had to take their turn at bat tend to resent the American League pitchers who sit through their “ups” with their arms swaddled. Yet the DH rule has extended the careers of many a hitter who may otherwise have had to head to the locker room – and many a pitcher who can now... ⇢ read more

FROM HERO TO GOAT?

As much as I try to force myself to read books (paperback, hardcover or digital), I just can’t seem to find the time to do so.  Not lately, anyway.  So imagine my reluctance to dive into Steve Jobs, Walter Isaacson’s bestselling biography about the life and times of Apple founder (and one of my personal heroes), Steve Jobs.   Based on more than forty interviews with Jobs conducted over a two year period, the nearly 600 page tome chronicles the life of one of the most inventive and forward thinking persons of the past century – perhaps longer – depending on your... ⇢ read more