Posts Categorized: Uncategorized

Six Traits of Great PR Firm Presidents

By Julie Dennehy, APR and President, Dennehy Public Relations   The first quality of a great entrepreneur and PR firm owner is not your ability to bring in the green and service your clients, but your sense of curiosity and love of novelty… two foundational characteristics that lay the groundwork for a great PR practice. Afraid of technology, or to try something shiny and new? Read on for inspiration. A recent post on Inc.com by one of my favorite Inc. writers and business authors on the subject, Jeff Haden, outlines “Nine qualities of remarkable entrepreneurs” got me thinking about our own independent PR practices.... ⇢ read more

These are a Few of My Favorite Things – PRCG Style

By Jennifer L. Evans, JL Evans Communications I recently had the pleasure of participating in the annual PRConsultants Group Conference, along with 34 of my PRCG colleagues from around the nation. Our conference theme this year was Making Connections, and boy did we! During our conference, held at the historic Drake Hotel in San Francisco, we explored a variety of topics. I’ve noted below some of my favorite discussions that may be of interest to you. PRCs Julie Dennehy and Toni Antonetti showcased Prezi, a more interactive way to present content. Prezi, which is available for FREE to some extent and fairly affordable... ⇢ read more

And The Video Marketing Oscar Goes To…

By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens.  Was that a good idea...a brilliant idea...an embarrassing idea (who came up with that one?)...The marketing wheels turn, and I realize it's not safe to presume that every marketing professional thinks about strategy and how the customer will perceive a message.  With the ongoing influx of viral/social media, it seems almost anyone can be a producer, a director, a writer.  But to be a really brilliant producer...that takes skill and perspective. One example from this past year really struck me as as... ⇢ read more

AP Still the Biggest Name in News, and Changing with the Times.

By Barb Harris, teamworksPR Recently, four AP bureau editors and reporters visited a Phoenix professional group.  They wanted to make it clear that newspapers are not dead, and they're still out there covering the important stories of the day.  If you’re hoping to work with the AP at some point, here are some valuable insights into how they operate:   They have 4,000 employees, 240 bureaus, and more than 10 million images.   There are four regional hubs in the U.S., including Atlanta, Chicago, Philadelphia and Phoenix.  In the past, NYC was the hub, but in the last year, the organization decided to establish... ⇢ read more

Don't Rule Out ETV

My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy.  In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University of Nebraska Extension service.  The segment ran on Nebraska Educational Television (NETV) May 14 and was posted to YouTube [youtube=http://www.youtube.com/user/bucslim Excel Physical Therapy has locations throughout Nebraska and Iowa, which makes this a great fit for them.   You can also get the podcast on iTunes.   Because BYF is on... ⇢ read more

Don’t Rule Out ETV

My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy.  In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University of Nebraska Extension service.  The segment ran on Nebraska Educational Television (NETV) May 14 and was posted to YouTube [youtube=http://www.youtube.com/user/bucslim Excel Physical Therapy has locations throughout Nebraska and Iowa, which makes this a great fit for them.   You can also get the podcast on iTunes.   Because BYF is on... ⇢ read more

Kentucky Grilled… Genius, or Flaming Failure?

Debates are heating up on the web about whether or not Yum Brands succeeded or failed with the recent Oprah-promoted grilled chicken giveaway. Do you think it sizzled (created online/offline buzz/ink, stimulated trial, attracted new users) or soured (bad execution, negative buzz)? Experts are both praising and pummeling the brand for the concept and its execution, shining a spotlight on experienced promotional consultants like those within the PRConsultants Group who know how to execute and troubleshoot in advance. Here’s some great advice on how to hold an orderly giveaway (credit: Ad Age): Massive giveaways don't have to wreak havoc on a restaurant system.... ⇢ read more

Manage the rumor mill – don't let it manage you

A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went out while the struggle was still underway, because the student helping to hold down the gunman felt his phone vibrate during the incident. According to a New York Times article about the incident, the school went into lockdown and one student in a classroom “said he received 50 messages during... ⇢ read more

Manage the rumor mill – don’t let it manage you

A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went out while the struggle was still underway, because the student helping to hold down the gunman felt his phone vibrate during the incident. According to a New York Times article about the incident, the school went into lockdown and one student in a classroom “said he received 50 messages during... ⇢ read more

So You Wanna Write a Newsletter?

I was recently pondering ways that PR companies can touch their clients and offer reassurance during these choppy economic times.  My friend and business colleague, Jon Praet from WritingHelp.com, suggested that this is the perfect economic climate (i.e., stormy and unpredictable) for newsletters.  They offer a connection to the past and remind your clients that you are there for them with good ideas and a willing spirit in good times and bad; they are a low cost way to touch and reassure your clients that you are a reliable partner for them; and they are a way to give back,... ⇢ read more