Posts Categorized: Uncategorized

‘Tis the Season to start your media pitches (if you haven’t already!)

If you’re in the media relations business, you’re probably not waiting until trick-or-treaters finish collecting their sugary sweets to start pitching your holiday stories – at least you shouldn’t! It’s never too early to be thinking about how to position your brand, products, people, and programs for the holiday season. In fact, you need to act fast due to long-lead time for several media outlets. So, grab some Halloween candy, set aside the turkey recipe and use some of these tips to help you get coverage during the holidays: If you’ve missed the long-lead deadlines of holiday-themed magazines, consider the shorter turnaround times... ⇢ read more

Bring Your Non-Profits Into Focus

Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com We live in an increasingly visual world, where electronic and social media is driving an ever greater need for more and higher quality photos and graphics. In our work with non-profit organizations, we’re seeing many of them scrambling to assemble high-resolution photo libraries that effectively represent their work. Tight budgets generally preclude these organizations from hiring professional photographers, so they rely on the contributions of staff members and volunteers to record their activities and events. The results run the gambit from wonderful candid shots that capture the spirit of their work... ⇢ read more

Texan meets his match in federal court over Facebook

By Kay Floyd A Texas gun store owner has found himself in a heated battle with a federal judge that, as it turns out, has nothing to do with guns. Instead, it concerns his Facebook. Yes, that is what I said, Facebook As reported in the Houston Chronicle, Jeremy Alcede lost his store, Tactical Firearms, and shooting range in Katy, Texas, in a bankruptcy proceeding last year. Over the years Alcede was known for his street signs that showcased his own brand of political commentary, ranging from Obama, to immigration, to former Governor Rick Perry. On April 3, the judge ordered Alcede to... ⇢ read more

4 Myths About Being an Independent PR Practitioner

By Deborah Trivitt, APR http://www.trivittpr.com I’m not a fan of the recent fad to make a list of the “best,” “worst,” “most,” “least” of anything. I’m pretty sure the people making the lists are arbitrarily picking from their favorites or least favorites to make the list.  I doubt any real research goes into the making of any of them. Recently PRSA Tactics columnist Tim O’Brien, APR, invited me to participate in making the list 4 Myths About Being an Independent Practitioner http://www.prsa.org/intelligence/tactics/articles/view/10969/1106/4_myths_about_being_an_independent_practitioner#.VRMfwjvF_lM As I prepare to begin year 18 as an Independent Practitioner, I can assure you his list is “well-researched, and insightful.”... ⇢ read more

Danger You Never Saw Coming

By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne & Associates Public Relations Social media is a great way to engage your customers and clients, and to share product information and announcements with people who already like you. But, if you’re responsible for handling social media for a client, you know that heartsick feeling when you realize someone you can’t control, with the most tertiary connection to your client or the brand you represent, is about to ruin your weekend. Usually, that’s not even their intent. The offending party makes a bad choice, engages in a poorly thought out prank, participates in a racist or... ⇢ read more

Writing Isn't a Group Process

Barb Harris and Sharon Kreher, teamworks communication management www.teamworkspr.com We increasingly are involved in creating content for our nonprofit clients.  They have great stories to tell and they are passionate about their work. As a result, they tend to want to be “involved” in the communication process. These organizations also have a variety of stakeholders – donors, board members, volunteers, staff – who also are dedicated to the cause and want to be involved. The idiom, “too many cooks in the kitchen spoil the broth” quickly becomes applicable.  So many voices often muddy the waters and result in disjointed message.  So, how... ⇢ read more

Writing Isn’t a Group Process

Barb Harris and Sharon Kreher, teamworks communication management www.teamworkspr.com We increasingly are involved in creating content for our nonprofit clients.  They have great stories to tell and they are passionate about their work. As a result, they tend to want to be “involved” in the communication process. These organizations also have a variety of stakeholders – donors, board members, volunteers, staff – who also are dedicated to the cause and want to be involved. The idiom, “too many cooks in the kitchen spoil the broth” quickly becomes applicable.  So many voices often muddy the waters and result in disjointed message.  So, how... ⇢ read more

One Tweet, One Leap

  Marjorie Scardino has only posted one tweet (@marjscar on Dec 5) and though it is only one small step for a woman, it is one giant leap for womankind...make that all kind!  That’s because her tweet thanked the Twitter board of directors for making her their first female board member.   As her 4786th follower, I’m curious to watch how this “education, technology & journalism dilettante; mother of 3; wife of Albert Scardino for many yrs; recovering CEO; recovering Texan; still just Twitter follower from London, England”  will move forward in the Twitter world.   Last week, Diane Brady of the San Francisco Chronicle... ⇢ read more

Making the Most of the Photo Op

By Linda Little, Linda Little Public Relations At a recent client event announcing the student winners of a national app challenge, I was reminded about the importance of providing good photo opportunities to the media.  There were the usual speeches and the check presentation in the high school's technology classroom.  But with several TV stations and other media in attendance, we needed more than a photo of the group around an oversized check.  I pulled the client and the students over to a computer station where the students could show what they had created so far and interact with this business... ⇢ read more

Digital storytelling: shift from selling to compelling

Ever since man gathered around the fire and scratched cave wall drawings, stories unite, educate and inspire us. Storytelling is a PR person's best device for sharing a message... and in the digital age, we tell stories weaving text, sound, video, photos, data, and emotion. As public relations professionals, we know people consume messages and use media differently than in the past. In order to tell our clients' stories in a more compelling way, we must shift our narrative away from selling (the press release) and toward more visually interesting, shareable digital content. By expanding beyond the written word, the standard... ⇢ read more

Business Meeting Has Begun, No More Laughing No More Fun (Says Who?)

  by Felicia K. Knight www.KnightVisionInternational.com The ability to run a meeting, either in person or via telephone or teleconference is a skill to which many are called but few are chosen. And that leaves the rest of us contemplating pulling the fire alarm or feigning a heart attack. Or both. How many meetings have you sat through that meandered so far afield from the topic at hand, you wondered if you sat in the wrong room or mixed up the conference code? This kind of meeting is rarely productive and usually breeds resentment and frustration, not to mention confusion. After all, the purpose... ⇢ read more