Posts Categorized: Uncategorized

AP Still the Biggest Name in News, and Changing with the Times.

By Barb Harris, teamworksPR Recently, four AP bureau editors and reporters visited a Phoenix professional group.  They wanted to make it clear that newspapers are not dead, and they're still out there covering the important stories of the day.  If you’re hoping to work with the AP at some point, here are some valuable insights into how they operate:   They have 4,000 employees, 240 bureaus, and more than 10 million images.   There are four regional hubs in the U.S., including Atlanta, Chicago, Philadelphia and Phoenix.  In the past, NYC was the hub, but in the last year, the organization decided to establish... ⇢ read more

Don’t Rule Out ETV

My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy.  In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University of Nebraska Extension service.  The segment ran on Nebraska Educational Television (NETV) May 14 and was posted to YouTube [youtube=http://www.youtube.com/user/bucslim Excel Physical Therapy has locations throughout Nebraska and Iowa, which makes this a great fit for them.   You can also get the podcast on iTunes.   Because BYF is on... ⇢ read more

Don't Rule Out ETV

My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy.  In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University of Nebraska Extension service.  The segment ran on Nebraska Educational Television (NETV) May 14 and was posted to YouTube [youtube=http://www.youtube.com/user/bucslim Excel Physical Therapy has locations throughout Nebraska and Iowa, which makes this a great fit for them.   You can also get the podcast on iTunes.   Because BYF is on... ⇢ read more

Kentucky Grilled… Genius, or Flaming Failure?

Debates are heating up on the web about whether or not Yum Brands succeeded or failed with the recent Oprah-promoted grilled chicken giveaway. Do you think it sizzled (created online/offline buzz/ink, stimulated trial, attracted new users) or soured (bad execution, negative buzz)? Experts are both praising and pummeling the brand for the concept and its execution, shining a spotlight on experienced promotional consultants like those within the PRConsultants Group who know how to execute and troubleshoot in advance. Here’s some great advice on how to hold an orderly giveaway (credit: Ad Age): Massive giveaways don't have to wreak havoc on a restaurant system.... ⇢ read more

Manage the rumor mill – don’t let it manage you

A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went out while the struggle was still underway, because the student helping to hold down the gunman felt his phone vibrate during the incident. According to a New York Times article about the incident, the school went into lockdown and one student in a classroom “said he received 50 messages during... ⇢ read more

Manage the rumor mill – don't let it manage you

A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went out while the struggle was still underway, because the student helping to hold down the gunman felt his phone vibrate during the incident. According to a New York Times article about the incident, the school went into lockdown and one student in a classroom “said he received 50 messages during... ⇢ read more

So You Wanna Write a Newsletter?

I was recently pondering ways that PR companies can touch their clients and offer reassurance during these choppy economic times.  My friend and business colleague, Jon Praet from WritingHelp.com, suggested that this is the perfect economic climate (i.e., stormy and unpredictable) for newsletters.  They offer a connection to the past and remind your clients that you are there for them with good ideas and a willing spirit in good times and bad; they are a low cost way to touch and reassure your clients that you are a reliable partner for them; and they are a way to give back,... ⇢ read more