It’s Not the Mistake, but the Cover-Up that Counts

I love teachers.  Anyone who follows me on Facebook knows my daughter teaches music.  She, and most of her colleagues do a great job.

But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald.  So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up.

http://www.omaha.com/article/20130507/NEWS/705079937/1694#peanut-butter-cover-up-costs-teachers-their-jobs

I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are wrong.”  These teachers and the paraprofessionals have learned a lesson the hard way.  But we ALL can learn from their mistake.  Just think what damage they’ve done to their profession and their district.  Trust is so hard to re-earn.

I have a wonderful construction company client. Every one of their customers I’ve talked with has said that when they find a problem, the company’s workers don’t look for someone to blame, they just find and fix the problem. They get wonderful reviews and clients who are willing to provide testimonials. And I get to do pro-active PR, instead of crisis management!

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