Write Ideas, Inc., has 20+ years’ experience helping clients in retail, hospitality, technology, and more tell their story across all media channels. The firm has created and managed thousands of grand openings and events, publicity campaigns, and strategic alliances, and has implemented millions of dollars in value-added media. Clients include 7-Eleven, Macy’s, Maggiano’s, Make-A-Wish, and more. Four times, the firm was part of collaborative efforts that achieved PRSA’s Silver Anvil award, and Founder Amy Smith won the National William Randolph Hearst Writing Competition and was an invited panelist at the Association for Education in Journalism and Mass Communication (AEJMC) Conference. In addition, their “Marketing to Moms” division including its own micro brand, The MomTini Lounge. Smith is a national wire columnist, and frequently leverages social marketing tactics for her clients. Featured on The Today Show and in The New York Times and Wall Street Journal, Smith is a repeat guest on FOX, CBS, and NBC News. Smith incorporates social marketing tactics to add a powerful viral marketing component to many of her clients’ campaigns. Smith has been a member of the Public Relations Society of America and created/launched PRCG Powerlines, the online magazine/blog for the Public Relations Consultants Group.