Fran Stephenson, APR

Fran Stephenson, APR has more than 25 years’ experience in communications, marketing and public relations.  Her firm focuses on strategic communications plans and is noted for its expertise in influencer outreach, social media strategy, channel management and measurement for clients in hospitality, tourism and health care. Previously, she was director of communications for SeaWorld San Antonio.

She speaks frequently on crisis preparation and crisis response. Fran has won numerous industry awards for campaigns and tactics, including a Silver Anvil from The Public Relations Society of America (PRSA), a Gold Adrian Award from HSMAI, and Professional of the Year by the PRSA San Antonio Chapter. In 2021, she was named the Tex Taylor Lifetime Achievement Award Recipient for PRSA San Antonio.

Fran holds a Master’s Degree in Communications Studies from St. Mary’s University and a Bachelor’s Degree in Consumer Science from Miami University in Oxford, Ohio. She has served in many community and industry associations including the board of PRSA San Antonio and Guide Dogs of Texas.

She and her team have developed two online courses – one to help brands identify the right influencers and another to help small businesses master their social media ecosystem.