A former reporter and editor for two Pulitzer Prize-winning newspapers, Jeff Worden, APR, has more than 20 years of experience in public and media relations.
His practice focuses on issues management, media training and crisis communications. Worden has counseled companies and trade associations in the agricultural, automotive, chemicals, construction, defense, energy, financial services, food and beverage, health care, insurance, manufacturing, recycling and waste management industries.Before launching his consultancy, Worden was the head of public relations for PPG Industries, where he managed financial, employee, executive and crisis communications for the Fortune 500 manufacturer of paint, glass, fiber glass and chemicals. As PPG’s spokesman, Worden developed and maintained relationships with reporters and editors, helping win placements for PPG products in Time magazine, the New York Times and on Good Morning America.
Five times in six years annual reports he produced for PPG received Nicholson Awards from the National Association of Investors Corporation for excellence in shareholder communications. In 2005, when Hurricane Rita struck PPG’s largest chemicals plant, Worden directed the company’s internal and external communications efforts, which won the PRSA/Pittsburgh Renaissance Award for crisis communications.
Before PPG, Worden worked six years at PNC Bank, where he was senior speech writer and manager of publications. Before entering public relations, Worden was a journalist for 15 years, the last seven at The Pittsburgh Press.
A graduate of Ohio University’s school of journalism, Worden is an accredited member of the Public Relations Society of America, a distinction held by less than 20 percent of all practitioners. He is a former board member of PRSA’s East Central District and former delegate to the PRSA Assembly. In addition, he is a past president of the Pittsburgh chapter and a former chair of its accreditation committee.