The McCraney Communications media and public relations team knows media from the inside out; team members use their journalism experience and media savvy to orchestrate winning PR and media programs for companies large and small. Whether building a brand from the concept up, creating an inspiring digital media campaign or managing a sensitive issue, McCraney Communications provides clients with the expertise, creativity and tools they need to connect with audiences who need to hear their message. McCraney Communications founder Melanie Berry McCraney is an established public relations practitioner and corporate communications specialist, with more than 20 years experience in media management and strategic communications. Melanie’s PR focus includes media and community relations, digital marketing, social media management, corporate communications, event planning and crisis management. Melanie began her communications career in the newsroom as an award-winning radio news executive. Freelance work in broadcast journalism includes reporting for NPR’s “All Things Considered” and “Morning Edition,” The Associated Press Radio Network and others. As News Director, anchor and reporter for top-rated stations, Melanie received more than a dozen Associated Press Broadcast Awards including “Best Investigative Reporting,” “Best Anchor,” and ” Best Newscast.” She has served as a national judge for the Edward R. Murrow Awards.