Rasor is a team of writers, strategists, and creatives who work collaboratively with clients to
deliver marketing communications across every platform for a variety of industries including
B2B, B2C, healthcare and public sector organizations. With a recent move to a new, larger
office to accommodate a growing team, Rasor is a woman-owned, full-service communications
firm led by Mimi Rasor, President, and Becky Fickenworth, Vice President that was founded in
2005. Rasor’s specialties include market research, marketing strategy/execution, brand
messaging, public relations, media relations/training, results measurement, social media,
website production, media buying, and video production. The firm’s vision, mission, and values
guide internal interactions and client work to provide a fresh, creative perspective and a positive
attitude.
Mimi’s background includes management of marketing communications research, data analysis
strategy and planning in both agency and corporate settings for nearly 30 years. Much of her
experience is in healthcare, working with physicians and integrated healthcare delivery systems
on both internal and external communications and marketing. In addition, she provides
communication counsel for state and regional public transportation and infrastructure projects,
as required by NEPA. She has presented communications and marketing measurements
solutions at several industry events. Mimi holds a Bachelor of Arts in public relations from Miami
University, Oxford, Ohio. She earned her APR accreditation from the Public Relations Society of
America in 1997.
Becky’s experience spans more than 25 years in communications, marketing, and account
management. Becky’s a triple threat, with experienced skills as a strategist, writer, and project
manager. It all adds up to making her adept at not only keeping client work on time and on
budget, but also ensuring the work is carefully vetted to achieve measurable results and
connect with audiences in a meaningful way. She provides counsel to a diverse client base, and
executes marketing communications tactics that include writing, media relations, and internal
and external communications. Becky holds a Bachelor of Arts degree from Miami University in
philosophy. She earned her APR accreditation from the Public Relations Society of America.
