Optimizing Fan Engagement for Brands

By Brendy Barr, Brendy Barr Communications

It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right.  Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page.

If you want to optimize fan engagement, you need a strategic plan; you need to know how and when to post content to maximize its effectiveness.  This recent blog posted on mashable.com offers some great insight, tips and findings from a new report from Buddy Media

 Improve Engagement on Your Brand’s Facebook Page

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