Posts Tagged: JetBlue

Going Viral – Awarding Frequent Flier Points to Jet Blue!

By Amy Kossoff Smith, Write Ideas, Inc. Full disclosure here - I'm a journalism grad and proud of it, so I'm hardly proud that the headline of this blog post starts with an "ing" word.  That was a cardinal sin in journalism school.  But realizing that they taught us writing, broadcast, and editing on manual typewriters before the early computers came in (ooo, ahhh!), I realize, things have changed...a lot!  So why not break the rules a little in exploring this tactic... A few years ago, "going viral" would have made you crave your flu shot or a face mask.  Now, it's... ⇢ read more