Photo: Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin
Posted by Brian Knox, Zeppos & Associates, Inc.
While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the table. I’m talking about a well-planned local media tour, one that offers reporters face-to-face contact with a client. Whether meeting at a reporter’s desk, in a coffee shop, or between meetings – the bottom line for a successful media tour is to plan for brief 15-minute stops with the goal... ⇢ read more