Posts Tagged: PRSAY

“Checkbook Journalism” From a PR Pro’s Perspective

By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily Beast, ABC News division president Ben Sherwood has decided the network will do just that and no longer pay for interviews or images, a practice called “checkbook journalism” that has become all-too-common in recent years. ABC spokesman Jeffrey Schneider told The Daily Beast: “We can book just... ⇢ read more

If A Quarter of a Million Dollars Isn’t Enough to Make You Behave…

This blog post originated on PRSAY, a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA. With all of the noise the FTC’s “blogger rules” made when first introduced in late-2009, you would think that most marketers and agencies would have gotten the point by now the FTC is... ⇢ read more