Posts Tagged: public relations

Crisis Communications: PR needs a seat at the table

For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations. Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the PR people “didn’t have a seat at the table?”…from the beginning. PR professionals are oftentimes called in after the crisis hits versus having a seat at the table during the initial planning and strategizing phases. It’s clear that in the case of Pepsi, the advertising firm created what they thought was a... ⇢ read more

Five tips for creating an online newsroom

According to a recent survey, more than 50 percent of journalists visit online newsroom sections of organizations’ websites at least once a week. What are they looking to find in the online newsroom? More than news releases. The online newsroom should serve as an organization’s online filing cabinet with news releases, company information and digital assets readily available, including: news releases; visual assets like photographs (including key leaders’ headshots in print-quality resolutions) and video; succinct information about products and services; biographies of key executives; media contacts, including cell phone numbers; financial statements. Smart PR professionals are now thinking about online newsrooms as... ⇢ read more

Election Day and beyond: Running for office in the Digital Age

It’s time to vote! Perhaps you ran to the polls this morning to help the candidate you love become our next president. Or, maybe your vote just celebrates your right to do so and the end of a very long ad season. Either way, there’s no denying the Trump/Clinton race has been particularly intense. Dominated by unprecedented levels of mudslinging and scandals—the effect may last longer than Election Day. A sky-high level of controversy is characteristic of this year's election. But, it begs a question about whether Trump and Clinton are that much more controversy worthy than candidates in the past. Could this level of... ⇢ read more

Five Best Practices for Maximizing Your PR Agency’s Effectiveness

By Solveig Raftery, The Firm Public Relations & Marketing It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract. Now what? Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results. Listed below... ⇢ read more

Five Best Practices for Maximizing Your PR Agency's Effectiveness

By Solveig Raftery, The Firm Public Relations & Marketing It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract. Now what? Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results. Listed below... ⇢ read more

Communications Tips for Satisfied Clients

By Jennifer Evans, Principal of The CKP Group in Houston, Texas. My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share best practices. There are two things we both detest: rudderless meetings and ineffective or missing measurement. Meetings that matter Meetings should be meaningful and strategic. Most meeting appointments originate from either an information gap or a problem that needs to be solved. Face time is key to relationship management whether it comes... ⇢ read more

The Role of Public Relations in Brand and Reputation Management

I have a story I tell college students when I am trying to illustrate the point of how far technology has come, just over the course of my own career, in helping public relations practitioners do their jobs. I share with them that when I first started working in public relations in the mid-1990s, I would often stand in front of a fax machine for hours at a time, sending news releases to media outlets around the state. At this point in the story, their eyes glaze over because most of them have never seen a fax machine. Then, I tell them how... ⇢ read more

PRConsultants Group Made Some Magic in Orlando

By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR.  Created this year by a fabulous duo, Susan Hamburg and Brendy Barr, along with their committee, here are some highlights of the Orlando Conference: Situated at the newly renovated B Resort in Lake Buena Vista, the group was treated to... ⇢ read more

Another Day, Another Blog Post….How Do I Get Inspired?

By Brendy Barr, Brendy Barr Communications So it’s my turn to write a blog post for PRCG Powerlines and I’m having an attack of writer’s block.  Know the feeling? It’s time to turn to my Top 10 sources for content inspiration. Perhaps one of them is your favorite muse? 1.    Turn on CNN, or FOX News or any national news channel. See what stories are breaking relevant to your industry that you can offer an opinion about.  2.   Subscribe to e-newsletters and RSS feeds distributed by industry associations and peruse them for content that interests you. Re-post content with a brief introduction... ⇢ read more

Going for Gold on the Balance Beam of Life

By Dawn Stranne I remember the first time I walked a balance beam at 13. It sure didn’t look like it would be hard to do. Let’s just say my confidence didn’t last long when my simple steps and dips turned my ankles to nervous jiggling Jello and my breath to shallow gasps for air. No, it wasn’t pretty; Yes, I’m in awe of Aly Raisman and the whole Team USA gymnastics team. Such grace, strength and focus….such balance! But, for Aly, falling from grace could have been only a tweet away! Now and then, we must take time to look... ⇢ read more

You said WHAT? To WHOM?

By Deb Trivitt, Trivitt PR Aye, aye, aye! When will they ever learn? Another supposed PR professional (I take that back) a political spokesperson with Mitt Romney’s campaign told a reporter in Poland to “kiss my a**” and to “shove it”. Is that any way to talk to a reporter? Surely Rick Gorka knew that the microphone was on, that what he said would be “on the record," that he’d have to apologize and/or look for a new job. Why are these lessons so hard to learn? We should all learn from our Olympic athletes. Support our team members (and yes, I consider... ⇢ read more