By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin
As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on an issue. As PR professionals, you’ll find many firms like ours offer their own unique counsel and proven techniques to help prepare clients for a variety of media situations. Lessons learned from media training programs can help an individual for a lifetime. Yet, there remain those who scoff at the... ⇢ read more
Photo: Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin
Posted by Brian Knox, Zeppos & Associates, Inc.
While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the table. I’m talking about a well-planned local media tour, one that offers reporters face-to-face contact with a client. Whether meeting at a reporter’s desk, in a coffee shop, or between meetings – the bottom line for a successful media tour is to plan for brief 15-minute stops with the goal... ⇢ read more