Smart public relations practitioners are always looking for ways to expand the visibility of their clients’ plans and programs. Adding opportunities for outreach to social influencers is one way to do that.
Identifying the Right Influencers
Identifying the right influencers involves the same mindset as identifying “beat” reporters or other key stakeholders. Look at the clients’ media channels to see if certain names keep popping up. Someone who is already a fan could be the right approach. Another approach is to find a local bloggers group or Social Media Breakfast if you’re targeting within a specific geographic area. In my hometown of San Antonio, the local bloggers group ha ... ⇢ read more