Elizabeth Edwards

Volume PR & Engagement Science Lab

Denver, Colorado
Volume PR is a 22-year award-winning collective of expert communicators, business strategists, behavioral scientists, publicists, and marketers who accelerate awareness and growth for dynamic brands, worthy causes, and complex issues. Then, through our sister agency, Engagement Science Lab, we give you the keys to change your words and our world.
Content Marketing
100%
Media Relations
100%
Crisis Communications
100%
Strategy and Planning
100%

Volume PR

Volume PR | The Public Relationship Agency

Where Science Meets Story.

Founded in 2001 and headquartered in Colorado, Volume PR is an internationally celebrated strategic communication firm with a unique edge: integrating the latest insights from behavioral science, neuroscience, and affective psychology to craft communication strategies that move markets—not just metrics.

As a Public Relationship Agency, Volume PR goes beyond traditional PR to build meaningful, lasting relationships between brands and audiences with scientific precision. Whether you’re bringing a new product to market, navigating change, or needing the public to understand and trust your work—we help you be heard and create change.

Our agency is best known for helping clients in technology, healthcare, sustainability, agriculture, life sciences, education, consumer, and social innovation rise above the noise and build trusted reputations that endure. From biotech firms navigating gene-editing narratives to ethical AI pioneers educating the market, we specialize in helping category-shaping organizations communicate with clarity, credibility, and care.

We don’t chase attention—we engineer resonance.

Services Include:

  • Behaviorally Intelligent Media Relations & Strategic Publicity
    • National, trade, and hyper-targeted media coverage designed to build trust, visibility, and long-term reputation.
  • Thought Leadership & Executive Positioning
    • Establish credibility, influence public discourse, and elevate your brand through smart content, speeches, and platforms.
  • Brand & Message Architecture
    • Clear, cohesive messaging frameworks for brands, products, leaders, and initiatives.
  • Launch Strategy & Ecosystem Communication
    • Drive awareness and adoption for new products, innovations, and initiatives with stakeholder-aligned narrative rollouts.
  • Reputation Management & Narrative Risk Management
    • Anticipate resistance, de-escalate misunderstanding, and build resilient reputations with behavioral insights and affective framing.
  • SEO + GEO + AI Content Strategy
    • Integrated content planning and optimization that aligns with both search engine behavior and emerging generative search systems.
  • Executive Communications, Ghostwriting & Speechwriting
    • Elevate your leadership voice with content that reflects your mission, character, and strategy.
  • Crisis Communication & Issues Management
    • Real-time counsel and response rooted in behavioral precision and emotional impact mitigation.
  • Omnichannel Marketing Strategy
    • Integrated marketing campaigns that ensure consistent, high-impact brand storytelling across paid, earned, shared, and owned channels—online and offline.
  • Behavioral Research & Affect Mapping
    • Proprietary analysis of audience psychology, emotional drivers, and cognitive patterns—used to shape messaging that bypasses resistance, builds trust, and resonates at the instinctive level.
  • Public Acceptance & Legitimacy Strategy
    • Align complex innovations with societal institutions to build credibility, trust, and systemic support.
  • Social Impact & Cause Communication
    • Make purpose a strategic advantage with campaigns that drive both awareness and engagement.
  • Internal Communication & Culture Messaging
    • Drive alignment, morale, and clarity inside your organization with psychologically smart internal storytelling.
  • Foundation & Public Acceptance Strategy
    • Strategic alignment of your mission with trusted institutions and societal values to build credibility, unlock partnerships, and foster lasting public support.

All services are grounded in the Communication Affect™ methodology—a proprietary, science-backed framework developed by Volume PR’s sister company, Engagement Science Lab. This gives our clients access to a level of precision and effectiveness rarely seen in communication, allowing messages to cut through resistance and foster alignment at every level—from consumers to policy influencers.

Our campaigns operate within the PESO model (Paid, Earned, Shared, Owned), but we go further by optimizing content for how it is perceived, processed, and remembered. That means we don’t just measure media hits—we measure mindshare, memorability, and behavior change.

If you’re ready to elevate your communications from noise to nuance, from spin to science—Volume PR is your agency.

Explore our full suite of insights and services at:
volumepr.com | EngagementScienceLab.com | ElizabethEdwards.comAffectInstitute.com

Contact us at info@volumepr.com to start the conversation.

Featured Work

Not all communication is created equal. When Transamerica launched communication that didn’t convert but sent customers running, our communication science work saved the day. Click to read more.

Featured Work

From Start-Up to Stardom, Volume transformed an unknown brand into a worldwide sensation, attracted VC funding, and made them a celebrity favorite. Click to read more.