Earlier this month, International House of Pancakes (aka IHOP) made a bold decision to rebrand. At least, that’s what people initially thought. IHOP announced June 4 on Twitter it was “flippin’ our name to IHOb.” The company didn’t tell anyone what the “b” would stand for initially, building suspense for the big reveal.
People guessed everything from biscuits, to bacon to butternut squash. Many people assumed “b” would stand for “breakfast” since IHOP is known for its pancakes and other morning fare. For a week, IHOb (the name had already been changed on Twitter) continued to engage with followers via social... ⇢ read more
There have been a few events/circumstances that occurred recently, which have prompted me to consider starting a new movement. Who's with me?
“What is it?” you are asking? Well, I would like to propose a new direction/focus to the practice of Public Relations and call it…Common Sense Communications. I think it might better explain what we do and how we personally approach the discipline as it relates to our clients and life in general.
A client called recently with a potential crisis at its facility, which was brought to their attention by a customer. Without providing all the important information to us,... ⇢ read more
By Felicia Knight, President, The Knight Canney Group
When PRConsultants Group, a national consortium of public relations and communications professionals launched the first annual Snark Free Day last year, the response from some quarters was predictable—even funny. Turns out, some people are just too damned cool to lose the snark, if only for 24 hours. It’s like asking Gordon Gekko to nuzzle a kitten.
The point of Snark Free Day is make people take a moment to think about the effect their words or deeds have on other people. The abundance of snark is especially evident in cyber-space, where speed and anonymity... ⇢ read more
By Amy Kossoff Smith, President, Write Ideas, Inc., and Founder/Editor, PRCG Powerlines, @WriteIdeasPR
An idea that blossomed at last year's National PRConsultants Group Conference takes flight today. Snark Free Day, already generating national attention, has an ambitious goal: to eliminate negativity, cynicism and #snark in person and online. This group of national PR pro's has a simple objective: to clean up communication one nice word at a time. The statistics support it; we don't tolerate it in schools; we cringe at headlines about verbal bashing; so let's all take the challenge today. Try it at work and at home. Censor the... ⇢ read more
By Amy Smith, President Write Ideas, Inc. and PRCG Powerlines Founder/Editor
As the Public Relations Society of America's APR Credential approaches its 50th anniversary, there's a renewed interest in marking this milestone with renewed vigor. The APR (Accredited in Public Relations) credential, according to the PRSA website, established in 1964, is...
"...the profession's only national post-graduate certification program. It measures a public relation practitioner's fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct." Quoted, PRSA website
The website says there are more than 5,000 professionals... ⇢ read more
Welcome to PRCG PowerLines, a new blog written by seasoned PR consultants about our industry, our clients, and the headlines of the day. We will blog about innovations in the public relations field; cutting edge tools in technology; trends in social marketing; stand-out PR success stories; case studies showcasing innovative marketing strategy; entertaining and informative videos; tips on new products; links to useful information, and more.
Plus, you'll undoubtedly get a chuckle or two -- we have a diverse, creative, eccentric group of professionals, whose combined 300+ years in the field (adding up to a ton of experience), also... ⇢ read more