By Amy Kossoff Smith, Founder/Editor of PRCG Powerlines and Founder/President of Write Ideas, Inc. and Power Hour Editing
It was time to “plug into PRCG” with business development and community service in Tempe, Arizona, for PRConsultants Group’s 15th Annual Conference. Some 42 members attended, representing 40 markets, for education, networking, and strategizing how to capitalize on public relations opportunities in 2018.
The State of the Network revealed a robust combination of ongoing development, growth potential, and an unprecedented amount of intra-group collaboration. Next, members enjoyed a hands-on “Embracing Your Creativity” workshop with Many-to-One’s Dennis Skinner. This 17-year creativity veteran outlined the barriers... ⇢ read more
“I will contribute to Puerto Rico’s recovery by not becoming an unemployment statistic.”
That statement became my mantra as soon as I knew my family, friends and employees were safe after Hurricane Maria wiped out Puerto Rico’s power, telecom, and basic needs infrastructure.
Yes, we have helped in volunteer efforts and community building initiatives, but making sure that my clients were properly served and that we kept our jobs became a top priority, especially the first days after the storm.
This is how we “Ricanstructed” our business during the first 72 hours after Hurricane Maria:
Knock, Knock. It’s me.
As all wireless telecom systems collapsed... ⇢ read more
Since 2000, teamworks communication management has worked closely with a group of incredibly talented communication professionals from all across North America who collectively form PRConsultants Group. Starting with our first multi-market project for Barnes & Noble.com, and continuing through other national campaigns for organizations such as Cold Stone Creamery and Make-A-Wish America, we continue to be impressed with the breadth and depth of communication expertise these colleagues bring, along with geographic reach for feet-on-the-street execution.
Recently, some 50 members of PRConsultants Group gathered in Houston for the network’s annual conference. This event changes locales each year, providing members from throughout the... ⇢ read more
We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town.
Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than 500 ‘temples to the grape’ that dot the area.
In 1696, Dutch settler Pieter de Vos bought a fertile piece of land near the town. After looking it over, he declared his property vergenoegd: “I’m satisfied with this place. It’s good enough. It’s far enough.”
Pronouncing the word is a challenge. Understanding de Vos’ passion... ⇢ read more
By Solveig Raftery, The Firm Public Relations & Marketing
It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract.
Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results.
Listed below... ⇢ read more
Uber and Lyft just lost an $8.6 million game of public affairs.
In a case billed as Silicon Valley money versus Texas public servants, the two giant rideshare companies have suspended service in Austin after voters turned down Proposition 1 on Saturday, bringing to a stunning conclusion the most expensive campaign in the city’s history.
So, why did Proposition 1 fail? Lyft and Uber totally botched the campaign.
The rideshare companies used bullying tactics, a threatening tone, and aggressive advertising to promote their agenda. Needless to say, Austin residents weren’t receptive to the way the message was communicated.
Uber and Lyft, through their five... ⇢ read more
There have been a few events/circumstances that occurred recently, which have prompted me to consider starting a new movement. Who's with me?
“What is it?” you are asking? Well, I would like to propose a new direction/focus to the practice of Public Relations and call it…Common Sense Communications. I think it might better explain what we do and how we personally approach the discipline as it relates to our clients and life in general.
A client called recently with a potential crisis at its facility, which was brought to their attention by a customer. Without providing all the important information to us,... ⇢ read more
By Hope Brown, APR
Principal, PublicCity PR
If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume. That said, even a “grown-up PR professional” can feel like they’re making a difference in the world, if given the opportunity. The team at PublicCity PR (PCPR) was recently given such an opportunity, thanks to our partners at Brogan & Partners, and the dedicated team at the Michigan Women’s Foundation (MWF). Together – with... ⇢ read more
by Kristin Helvey, APR, president/owner, Helvey Communications
This year, my husband and I took our first Super Bowl trip. The football hype began upon landing. Airport workers wore jerseys, balloons lined hallways and murals covered the baggage claim. This was, of course, just the tip of the iceberg. For four days, we were enveloped by building-sized endorsements, crazed fans jumping around in the background shots of athlete interviews (if you saw someone that looked like me, I probably just have a twin), live bands playing ear-shattering music, and more beer than should be allowed in any one place.
I was in love.
As... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines
Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together.
Here are highlights from this year’s conference:
Day One, after a team brainstorm (get ready to be wowed in 2015 by some new... ⇢ read more