“When I was young, I was called a rugged individualist. When I was in my fifties, I was considered eccentric. Here I am doing and saying the same things I did then, and I’m labeled senile.” - George Burns
“We’re taking the world’s greatest success – longevity – and making it our worst consequence. When you refer to an aging class as ‘the other’, you are not going to treat them well.” - Joseph Coughlin, PhD, founder and director of the AgeLab at MIT
“We are the people our parents warned us about” – Jimmy Buffett
Last month, as this greying Boomer got... ⇢ read more
Best Practices for Millennials by Millennials
Solveig Raftery, The Firm Public Relations & Marketing, www.thefirmpr.com
The journey to understand the millennial generation is as vast and arduous as the opinions about them. However, Millennials are now the largest living generation in the U.S. and represent the largest generation in the U.S. labor force. It’s safe to say that if you haven’t worked with a Millennial, it’s only a matter of time before you do.
According to Pew Research Center, Millennials are defined as those born after 1980 and the first generation to come of age in the new millennium. As an agency owner,... ⇢ read more
By Ann Bouchard, President, Bouchard Communications Group/Matrix Manager
There is no question that marketing, advertising and public relations are all disciplines that help businesses grow. Yet so much has changed in the past decade, that communications professionals (who now have more options and strategic directions to choose from than ever before), are feeling overwhelmed and under informed.
Gone are the days when businesses created one message and broadcasted it to the widest audience possible, in hopes of achieving a 1-3% response rate. Today, everything boils down to reaching the right audience, with the right message, at the right time and through... ⇢ read more