Read enough crisis communications plans and you’ll see a host of contingencies for communicating with journalists, lawmakers, shareholders and customers. You’ll also see a variety of templated news releases, dark websites and proposed hashtags. Rarely, however, will you see any strategies and tactics directed at one of the most important audiences in any crisis: the employees who work for the organization at the center of the incident.
Why are employees so often overlooked? Maybe it’s because communicating with them is a routine matter at most organizations. Maybe it’s because employee communications lacks the glamor of media relations and executive communications. Or... ⇢ read more
By Margaret Nathan, Partner, Strategic Communication, Inc.
Every year starting in June, I start to get phone calls, email and the like, “Can you help, my daughter, son, neighbor’s child, niece, nephew, friend of a friend's child get a job in PR or in some cases a job in other fields?" I never say no.
My first question to these budding communication types and job seekers is, “What are you doing to find a job?” They all say the same, “I have my resume on every jobsite on the internet. I follow up with email and posts everyday, I just can’t understand,... ⇢ read more