25 Marketing and PR Trends for 2022
Marketing and communications professionals continue to face change with emerging technologies, evolving communication channels and pandemic-wary consumers. These developments shape the way we engage with customers, employees, journalists and other stakeholders.
We asked 25 professionals what they'll be watching for in 2022. Keep reading to learn their strategies for media relations, crisis communications, marketing, technology, advocacy and more.
Media Relations
Sharon Kreher of teamworks communication
Personalized pitches to specific journalists and influencers are likely to reap greater rewards than general one-size-fits-all media distributions. Podcasts, bloggers, etc. are great opportunities to connect with specific audiences. Influencer marketing is now... ⇢ read more
Discover the skills that are essential to marketing and communications professionals.
Like so many marketing/communications professionals, I enjoy helping newly minted graduates and early-stage professionals grow in their careers. I also want our industry to continue to grow in stature. Here’s where I see a gap between the two: Because we have so many more tools in the toolbox (analytics, social media platforms, apps, etc.), I’m concerned we’re losing what I call the “3 Key Skills” of our profession. We must reinvigorate the teaching and practice of these skills to keep our marketing/communications profession effective and valued.
Below are the 3 Key... ⇢ read more
When a high-level leader abruptly departs an organization, communications professionals often step in to assist with crafting the message, sharing the news internally and communicate with local and trade media.
Experienced PR pros know how to handle these situations like the back of your hands, but this article serves as a primer to remind us all about strategies for handling the communications associated with the departure of a high-profile leader.
The Background: Learning About the Departure
Capture Public Relations & Marketing, an agency based in Winston-Salem, has worked with a local organization on a project basis for years. They know we’re here when... ⇢ read more
Read enough crisis communications plans and you’ll see a host of contingencies for communicating with journalists, lawmakers, shareholders and customers. You’ll also see a variety of templated news releases, dark websites and proposed hashtags. Rarely, however, will you see any strategies and tactics directed at one of the most important audiences in any crisis: the employees who work for the organization at the center of the incident.
Why are employees so often overlooked? Maybe it’s because communicating with them is a routine matter at most organizations. Maybe it’s because employee communications lacks the glamor of media relations and executive communications. Or... ⇢ read more
By Margaret Nathan, Partner, Strategic Communication, Inc.
Every year starting in June, I start to get phone calls, email and the like, “Can you help, my daughter, son, neighbor’s child, niece, nephew, friend of a friend's child get a job in PR or in some cases a job in other fields?" I never say no.
My first question to these budding communication types and job seekers is, “What are you doing to find a job?” They all say the same, “I have my resume on every jobsite on the internet. I follow up with email and posts everyday, I just can’t understand,... ⇢ read more
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