Posts Categorized: Industry News

International House of Whaaaaa?: A rebrand story

Earlier this month, International House of Pancakes (aka IHOP) made a bold decision to rebrand. At least, that’s what people initially thought. IHOP announced June 4 on Twitter it was “flippin’ our name to IHOb.” The company didn’t tell anyone what the “b” would stand for initially, building suspense for the big reveal. People guessed everything from biscuits, to bacon to butternut squash. Many people assumed “b” would stand for “breakfast” since IHOP is known for its pancakes and other morning fare. For a week, IHOb (the name had already been changed on Twitter) continued to engage with followers via social... ⇢ read more

Unleashing Creativity to Innovate Your PR Practice

by Sharon Kreher and Barb Harris, teamworks communication At our recent annual PRConsultants Group conference, we had the privilege of spending some time with Dennis Skinner of Many-To-One (www.many2one.com), an inspiring speaker, on the topic of creativity and innovation. One of the first points he made was to say that everyone has the potential to think creatively. We just don’t take the time to stop what we’re already doing long enough to challenge ourselves to think about things in a new way. We get trapped in boxes and assumptions of our own making. We limit our options and possibilities with self-imposed rules... ⇢ read more

PRCG Turns it Up in Tempe for 15th Annual Public Relations Conference

By Amy Kossoff Smith, Founder/Editor of PRCG Powerlines and Founder/President of Write Ideas, Inc. and Power Hour Editing It was time to “plug into PRCG” with business development and community service in Tempe, Arizona, for PRConsultants Group’s 15th Annual Conference. Some 42 members attended, representing 40 markets, for education, networking, and strategizing how to capitalize on public relations opportunities in 2018. The State of the Network revealed a robust combination of ongoing development, growth potential, and an unprecedented amount of intra-group collaboration. Next, members enjoyed a hands-on “Embracing Your Creativity” workshop with Many-to-One’s Dennis Skinner. This 17-year creativity veteran outlined the barriers... ⇢ read more

PR is alive and well, thank you

I’m alive and well, thank you, and not wearing shiny suits with shoulder pads anymore. Recently, a pair of Hubspot blog posts made the rounds claiming that PR needed  a   re-invention, and PR professionals do too. Halligan’s follow up post, entitled, “What is the ideal profile for a modern PR person” (Brian Halligan) raised some hackles in the circles of veteran public relations consultants… and so, I respond. First, it should be noted that while Halligan is a gifted writer and clearly passionate about covering trendy topics in Hubspot’s popular blog in order to garner clicks and e-book downloads, there are some... ⇢ read more

Ricanstructing our Business after Hurricane María: Going Back to Basics

“I will contribute to Puerto Rico’s recovery by not becoming an unemployment statistic.” That statement became my mantra as soon as I knew my family, friends and employees were safe after Hurricane Maria wiped out Puerto Rico’s power, telecom, and basic needs infrastructure. Yes, we have helped in volunteer efforts and community building initiatives, but making sure that my clients were properly served and that we kept our jobs became a top priority, especially the first days after the storm. This is how we “Ricanstructed” our business during the first 72 hours after Hurricane Maria: Knock, Knock. It’s me. As all wireless telecom systems collapsed... ⇢ read more

Fake News Creates Real Challenges for Journalists and PR Professionals

The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far from new. The Onion and National Inquirer were peddling this cheap brand of journalism long before Al Gore ever invented the internet. What is new is the impact “fake news” is having on the Fourth Estate; where trust in traditional news media is at an all-time low. A September 2016 Gallup... ⇢ read more

Thought Leadership in the Age of Fake News

One of the traditionally best routes to positive brand identity, media exposure, and best of all—public trust, is if the founder, CEO, or public face of an entity you represent is, or has the potential to be, what we call a “thought leader.” “Thought leader” is a jargon-y term, somewhat overused, but succinctly descriptive. A thought leader is a trusted expert in his/her field, often called upon to discuss innovation, best practices, or even the future of said field. For example, Elon Musk is a thought leader in electric vehicles and space travel; Chris Brogan is a thought leader in marketing and... ⇢ read more

4 Myths About Being an Independent PR Practitioner

By Deborah Trivitt, APR http://www.trivittpr.com I’m not a fan of the recent fad to make a list of the “best,” “worst,” “most,” “least” of anything. I’m pretty sure the people making the lists are arbitrarily picking from their favorites or least favorites to make the list.  I doubt any real research goes into the making of any of them. Recently PRSA Tactics columnist Tim O’Brien, APR, invited me to participate in making the list 4 Myths About Being an Independent Practitioner http://www.prsa.org/intelligence/tactics/articles/view/10969/1106/4_myths_about_being_an_independent_practitioner#.VRMfwjvF_lM As I prepare to begin year 18 as an Independent Practitioner, I can assure you his list is “well-researched, and insightful.”... ⇢ read more

Shiny objects and made-up comments fuel PR controversy

This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy. By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations It certainly seems like common sense, and basic ethics, to avoid making up names and  posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s  pages. Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high profile client... ⇢ read more

Six Traits of Great PR Firm Presidents

By Julie Dennehy, APR and President, Dennehy Public Relations   The first quality of a great entrepreneur and PR firm owner is not your ability to bring in the green and service your clients, but your sense of curiosity and love of novelty… two foundational characteristics that lay the groundwork for a great PR practice. Afraid of technology, or to try something shiny and new? Read on for inspiration. A recent post on Inc.com by one of my favorite Inc. writers and business authors on the subject, Jeff Haden, outlines “Nine qualities of remarkable entrepreneurs” got me thinking about our own independent PR practices.... ⇢ read more

What’s the Point of Occupy Wall Street?

Thanks to Susan Hart, Hart PR, for sharing this post from her PR blog, EveryDayPR.net. When discussing a work project, a business mentor used to constantly ask me, "what's the message?"  The same question applies to Occupy Wall Street, a headline-garnering, fast-spreading movement taking place in cities around the country. Even watching the local news in New York last week didn't clarify unified messages or goals for me. Every person who responded to the "why are you here" question by reporters gave a different answer.  On the upside, crowds were entertained by impromptu musical renditions of 60s classics like "This Land... ⇢ read more