Posts Categorized: Public Relations Strategy

Don’t pitch on July 4th, right?

I found that being in public relations really isn't at all about the first word. It really revolves around the second.  "Relations" is the key. The July 4th holiday is right around the corner, and some PR pros think of it as a wasted opportunity to pitch stories to the media as, unless some kid takes off his pinkie with an M-80 (which will happen), not much local happens. Having been on the other side for 17 years, I can't disagree more. No one likes working on the holiday. Whether you are waiting tables, selling retail or sitting in the newsroom, everyone... ⇢ read more

Ambassadors, Avengers and Advocates: How to Rally the Troops to Support Your Mission

  With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad of messaging out there. Three such groups, ambassadors, avengers and advocates, can be an instrumental part of organization’s comprehensive communication plan. Ambassadors Ambassadors are folks who are tied into your community. They tend to be influencers who are willing and able to help spread the word about your organization at events and... ⇢ read more

The Big Bad Wolf: When Mother Nature Strikes

As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with me, although I am sure it had something to do with the fact my mom always made funny voices for the pigs and the wolf. The moral of the story rings true, especially in Oklahoma; better to work hard and be prepared than to be ill-prepared. During the spring months, we... ⇢ read more

Five tips for creating an online newsroom

According to a recent survey, more than 50 percent of journalists visit online newsroom sections of organizations’ websites at least once a week. What are they looking to find in the online newsroom? More than news releases. The online newsroom should serve as an organization’s online filing cabinet with news releases, company information and digital assets readily available, including: news releases; visual assets like photographs (including key leaders’ headshots in print-quality resolutions) and video; succinct information about products and services; biographies of key executives; media contacts, including cell phone numbers; financial statements. Smart PR professionals are now thinking about online newsrooms as... ⇢ read more

14th Annual PRCG Conference in Houston Gives Members a Passport to Creativity

By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines The 14th Annual PRConsultants Group is a wrap, and it was the 3rd time this international group of PR pro’s had “boots on the ground” in the Lone Star State (Texas). This year’s theme, “Passport to Creativity,” inspired the 50 members attending to consider new, innovative ways to add color and relevance to PR campaigns around the world. Here are some of my favorite highlights: Keynote speaker C.C. Chapman, author and marketer, presented “Finding Inspiration & Staying Relevant in Today’s Marketplace.” He had tons of tips, and some of... ⇢ read more

Ducky Inspiration for Local Public Relations

We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town. Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than 500 ‘temples to the grape’ that dot the area. In 1696, Dutch settler Pieter de Vos bought a fertile piece of land near the town. After looking it over, he declared his property vergenoegd: “I’m satisfied with this place. It’s good enough. It’s far enough.” Pronouncing the word is a challenge. Understanding de Vos’ passion... ⇢ read more

Three reasons to include PR in your email strategy

Yesterday a colleague shared this TED talk about one truly clueless email strategy: After mopping up tears of laughter, we naturally asked: Who oversaw that cluster mess? Last week, I received a note from Microsoft 365's admin team. They had changed category algorithms for Outlook users, and did we like it? Um, no. Now, every shade of politically-charged and lewd spam appears in my In box, tempting me to resort to James Veitch's tactics. Every time I hit unsubscribe, those emails return like an annoying in-law. According to The Radicati Group, 49.7 percent of the 200+ billion email messages we receive every day are spam. That's nearly 100 billion e-spams a day. After we filter out those who will... ⇢ read more

It’s Our Job to be Appreciated by Media

Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined, complaints about PR folks tend to dominate these conversations. As a PR professional, it’s difficult to reply to or refute these attitudes, as that can fly in the face of our goal of fostering good working relationships with members of the media for the benefit of our clients. Instead, let me... ⇢ read more

It's Our Job to be Appreciated by Media

Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined, complaints about PR folks tend to dominate these conversations. As a PR professional, it’s difficult to reply to or refute these attitudes, as that can fly in the face of our goal of fostering good working relationships with members of the media for the benefit of our clients. Instead, let me... ⇢ read more

Five Best Practices for Maximizing Your PR Agency’s Effectiveness

By Solveig Raftery, The Firm Public Relations & Marketing It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract. Now what? Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results. Listed below... ⇢ read more

Five Best Practices for Maximizing Your PR Agency's Effectiveness

By Solveig Raftery, The Firm Public Relations & Marketing It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract. Now what? Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results. Listed below... ⇢ read more