Posts Categorized: Public Relations Strategy

Uber and Lyft botch $8.6 million campaign, suspend service in Austin

Uber and Lyft just lost an $8.6 million game of public affairs. In a case billed as Silicon Valley money versus Texas public servants, the two giant rideshare companies have suspended service in Austin after voters turned down Proposition 1 on Saturday, bringing to a stunning conclusion the most expensive campaign in the city’s history. So, why did Proposition 1 fail? Lyft and Uber totally botched the campaign. The rideshare companies used bullying tactics, a threatening tone, and aggressive advertising to promote their agenda. Needless to say, Austin residents weren’t receptive to the way the message was communicated. Uber and Lyft, through their five... ⇢ read more

Just say no to a PR tactic without a strategy

My colleagues and I in PR often decry the decline of our business, as ad agencies, social media operations and promotional firms all grapple for clients. It used to be fun, we say, when we did big events and had big budgets. When it was less about data mining and more about the clever idea and a solid PR strategy. Now companies cast about for free ideas, via RFPs or crowdsourcing or websites in which creatives compete for (absurdly low-priced) business. I was brought back to today’s stark reality when a friend and I attended a little event in town. Shop-owners had... ⇢ read more

Communications Tips for Satisfied Clients

By Jennifer Evans, Principal of The CKP Group in Houston, Texas. My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share best practices. There are two things we both detest: rudderless meetings and ineffective or missing measurement. Meetings that matter Meetings should be meaningful and strategic. Most meeting appointments originate from either an information gap or a problem that needs to be solved. Face time is key to relationship management whether it comes... ⇢ read more

The Art of Apology

In times of controversy, Elton John was right. Sorry seems to be the hardest word. Look no further than Bill Clinton, Paula Deen and British Petroleum CEO Tony Hayward. In what The Atlantic calls “one of the most famous apologies in modern American history,” President Bill Clinton sounded stony and defiant in August 1998 when, after seven months of denials, he delivered a televised speech admitting to a sexual affair with Monica Lewinsky. Paula Deen’s ill-fated 2013 apology tour for using a racial epithet resulted in the loss of sponsors such as The Food Network, QVC and Walmart, and ultimately, led to... ⇢ read more

Launching the Common Sense Communications Revolution

There have been a few events/circumstances that occurred recently, which have prompted me to consider starting a new movement. Who's with me? “What is it?” you are asking? Well, I would like to propose a new direction/focus to the practice of Public Relations and call it…Common Sense Communications. I think it might better explain what we do and how we personally approach the discipline as it relates to our clients and life in general. A client called recently with a potential crisis at its facility, which was brought to their attention by a customer. Without providing all the important information to us,... ⇢ read more

PRConsultants Group Turns it Up in Albuquerque

By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines When you put a group of premier public relations experts in a room for three days, you never know what magic will happen.  And this year's conference was no exception.  Our theme, "Turn it Up," had multiple applications, including a colorful conversation of best/first concerts, and action-packed sessions on branding, social media, PR strategy, and lots more.  The theme, how do we work together to "Turn it Up" for our clients, our individual firms, and most importantly, the incredible collective experience of PRConsultants Group, was prevalent throughout the... ⇢ read more

Refresh, Refuel and Turn it Up!

Everyone needs to occasionally step outside of the daily “grind” to regain a broader perspective. For us, that opportunity is our annual conference with our PRConsultants Group. We just returned from two jam-packed days in Albuquerque with colleagues from across the U.S. brainstorming, sharing best practices and building new connections with one another. Colleagues shared their case studies, strategies and insights. We listened to excellent speakers, like Martin Waxman and Steve McKee, who challenged us to embrace change and rethink old assumptions. For teamworks communication management, this annual conference gives us a chance to refresh our own business plans. We always come... ⇢ read more

Character development: establish your brand voice on social media

Whether you tweet, Facebook post, Instagram, Snapchat or shoot Vine videos for yourself or a client, every social media moment matters. Just as the goal of any actor is to be able to tell a story through a character, your brand needs warmth and personification to really resonate and engage. Not all brands are wild and wacky, but there are plenty of examples of conservative brands who exploded on social in 2015 once they found their “voice”. Check out the Twitter feeds of @oldspice, @tacobell, @MyCascade, @lushcosmetics, @jetblue, @PopChips, @Intel and the SM conference favorite, @Oreo (check out #OreoHorrorStories). It’s okay... ⇢ read more

POWERBALL: PR Nightmare Waiting to Happen

By Felicia K. Knight, President The Knight Canney Group KnightCanney.com Ladies and Gentlemen, we have a winner! Three winners, actually. Yes, the Powerball has been won. To all you winners, your dreams have come true. But you are about to be thrust headlong into a public relations nightmare—unless you take steps to save yourselves. None of you live in Delaware, Kansas, Maryland, North Dakota, Ohio, or South Carolina, which means, by law, you must be identified as a winner. And that’s when the ticket hits the fan. Once you’re photographed holding that big check, you will be amazed at the number of relatives,... ⇢ read more

Where do you see the future of PR heading?

Our future is coming together. As a profession, public relations will redefine itself by casting off the label of “public relations.” Our future is in earning the mantle of strategic counselor and providing leaders with creative solutions to their problems. Clients don’t care what the marketing mix is—and neither should we. The lines between digital, social media, advertising and public relations are more blurred (and unnecessary) than ever before. Most strategic communication efforts will not require every channel or discipline, but if we fail to consider each one, we run the risk of missed opportunities. Coming together in this way creates a more... ⇢ read more

How The Parking Lot Can Enhance a Marketing Program

By Amy Kossoff Smith, President Write Ideas, Inc. I recently published an article on my firm's site about how a "Parking Lot" approach to marketing discussions can be an incredible tool for adding calm and focus to a meeting.  We've used this tactic with great success at our PRConsultants Group conference. When you get 40+ PR professionals in a room, can you imagine how many ideas and topics are on the table?  The excitement for collaboration is measurable, and the topics to discuss on our agenda far exceed our few days together. We’ve used the Parking Lot there to keep the... ⇢ read more