Posts Categorized: Uncategorized

I (Heart) Milton Glaser

I was living in Boston in 1977.  As a transplant from California, it was my mission to explore as much of the Northeast and Mid-Atlantic as I could.  That took me to New York quite a bit.  At that time, New York was reeling from an economic downturn, a legendary blackout, Son of Sam killings, and other negative events.  With that backdrop, the city and state needed to take positive steps. Enter Milton Glaser, legendary graphic designer and founder of New York magazine, who created a logo as part of a campaign to attract business and boost tourism.  I vividly recall... ⇢ read more

Snap, Crackle and Pop to Marketing Success!

In 2010, we were in the midst of the Great Recession and there were so many things similar to today’s economic climate. Large-scale layoffs, furloughs, the unemployment rate was sitting at 10 percent and marketing budgets were slashed! Accountants love cutting “non-essential” or “big ticket” expenditures. For some reason, that includes marketing, communications and advertising. To me, this logic is like watching a fire go out and refusing to put more wood on the stack because it costs too much to keep it going. Even the greatest of companies, those that you didn’t think would need bailouts and would survive a turn... ⇢ read more

8 Non-Blah Ways to Maximize Working from Home

By Jesse Scott, The Firm Public Relations   I’ll never forget that early, unusually cold, Las Vegas morning. It was December 12, 2015. My wife and I decided to move from Las Vegas, Nevada to Fort Lauderdale, Florida and this was day numero uno of a massive, cross-country road-trip with our feisty terrier pup, Sammy. It was exciting and scary. Thousands of miles and a new place to call home aside, a massive professional shift was ahead for me as a public relations professional. After working in a totally feng shui-ed office (which, BTW, is super-unique for how generally hectic the PR universe is) and... ⇢ read more

In person meetings are preferred

After attending our annual PRConsultantsGroup conference  in San Juan, Puerto Rico, I came away even more convinced of the power of the in-person meeting. Discussions by phone or email or no substitution for a chat over a cup of coffee or a margarita, and learning that a new contact is a marathon runner, a theater lover or a soccer coach helps you remember them and feel more connected. Brainstorming or problem-solving activities are enhanced by the ability to quickly read an audience’s facial expression, instead of waiting for a reply via email. Some replies may seem terse, when in fact... ⇢ read more

Nine PR Life Lessons from 2020 Best Picture Nominees

  This year’s Academy Awards frontrunners are speaking directly to communicators. Here are some top-line spoiler-free life hacks from each of this year’s Best Picture nominees, provided by Cookerly PR president and movie  reviewer  Stephen  Michael  Brown . Before the #Oscars get unveiled this Sunday, read the post here.     Stephen Michael Brown is president of Cookerly PR, an integrated communications firm based in Atlanta. He is also founder and chief film critic of Silver Screen Capture.  ... ⇢ read more

The biggest blind spot in crisis communications

Read enough crisis communications plans and you’ll see a host of contingencies for communicating with journalists, lawmakers, shareholders and customers. You’ll also see a variety of templated news releases, dark websites and proposed hashtags. Rarely, however, will you see any strategies and tactics directed at one of the most important audiences in any crisis: the employees who work for the organization at the center of the incident. Why are employees so often overlooked? Maybe it’s because communicating with them is a routine matter at most organizations. Maybe it’s because employee communications lacks the glamor of media relations and executive communications. Or... ⇢ read more

Harold Burson was a PR Legend Who Shaped the Industry

Harold Burson, cofounder of global agency powerhouse Burson-Marsteller (now BCW) who died last Friday in Memphis, Tenn., was an icon in the public relations industry. He was 98, and still worked three days a week until late last year. Burson cofounded Burson-Marsteller in New York in 1953, and the agency grew to become a global force with a deep roster of international clients. A Memphis native, Burson attended the University of Mississippi, then joined the U.S. Army where he worked as a reporter for the American Forces Network, writing scripts for radio broadcasts on the Nuremberg trials, notably the proceedings against Hermann Göring.... ⇢ read more

“Why am I only on TV for 6 seconds?”

Many clients ask me, “…when TV crews come to film, they interview me for eight minutes, shoot other interviews and things for an additional 20 minutes.  So why is the entire TV story only two minutes long with a total of SIX seconds of me?”  It is a great question. During interviews in the past, I would stand either behind the photojournalist or just out of frame to make sure my client stays on message, isn’t caught off-guard by wayward questions and for me to jump in at the end if they forgot to something critical. (Secret Sauce #1) However, one thing I... ⇢ read more

Follow the Happiness

“Will it make us rich?” “Will it make us famous?” “Will it make us happy?” Before I started my own public relations consultancy, I worked at larger marketing firms. At one of the agencies, we had a three-pronged new business philosophy. Before pursuing a new account, we’d apply the “rich, famous or happy” filter to any opportunity. If we couldn’t answer “yes” to at least one of the questions, we'd pass. I took that with me into private practice, and have been using it for most of the 15 years I’ve been on my own. Lately, though, I’ve whittled those criteria down to one:... ⇢ read more

Managing Client Expectations

It’s October. This time last year, many of us in Red Sox Nation were living the dream. The Yankees were sent packing for the off-season and the Boston Red Sox were en route to winning the World Series. This year, the Red Sox, who many sports pundits thought could be the first to repeat as world champions since the Yankees won three straight from 1998 – 2000, limped out of September in third place in their division without so much as a passing glance at a wild card berth. Despite a rough spring training, Red Sox leadership was happy to fan the... ⇢ read more