Posts Categorized: Uncategorized

David vs. Goliath – Who wins in the PR World? You’d be surprised.

Today, I took a few minutes for the PRConsultants Powerlines blog to speak with Janet Tyler, former owner of Airfoil Public Relations and currently the founder of True Depth, an executive coaching and management consulting firm specializing in working with business owners and senior leaders in the technology, manufacturing and professional services arenas. Click on the photo to view our conversation:   Janet will be speaking at the upcoming PRConsultants Group annual meeting in Detroit in January 2019 and I thought it would be a great opportunity to get a little insight into Janet’s thought process as it relates to David vs Goliath,... ⇢ read more

Public Speaking is a PR Leadership Skill

PR professionals work hard to craft messages, communications, and presentations that get key points across to the target audience. We inform, educate and persuade. It’s our strength. It’s what we do in PR. However, without strong public speaking and presentation skills, audiences become distracted, messages aren’t received, and brands are diluted. Competency in public speaking is a leadership skill that PR pros need not only to elevate their own business and brand but to coach and inspire their clients and executives. Public speaking sometimes means a formal speech or even a TED talk. It includes business presentations, strategy briefings, training sessions, pitches, and... ⇢ read more

15 Years. 15 Lessons.

It’s been 15 years since I decided to leave the “comfortable” lifestyle of having a secure, well-paying bi-weekly paycheck to enter the rollercoaster life of being self-employed. In 2003, becoming an entrepreneur and opening a startup was not a cool, hip trend as it is today. For many, I was insane. A decade and a half later, I look back at the achievements, mistakes and challenges we have experienced. It hasn’t been easy. We have endured a long economic depression and a devastating hurricane. Despite these trials, the lessons learned have been valuable. #1: Leave with the door open It was July 2003... ⇢ read more

Hurricane Florence Offers Crisis Management Refresher

What crisis management lessons can a disaster like Hurricane Florence provide to organizations and the PR pros who support them? Recently, I flew into North Carolina to help a friend with what started as a small, rural nonprofit dealing with the aftermath of Hurricane Matthew.  My friend saw a need and stepped in — using her natural gifts and savvy about people — to grow the organization to be a key player in her county during Hurricane Florence. Our PR Challenge: Staying “rural relevant” while quickly getting the organization “more sophisticated” in media relations and big-time grant opportunity development. After my years of working... ⇢ read more

New Ways of Sharing News

Each year, we are lucky to have the opportunity to attend the “Valley Publicity Summit,” hosted by the Valley of the Sun Chapter of the Society of Professional Journalists. It’s a great gathering of PR folks and media representatives -- producers, editors and reporters – from traditional and online outlets. Beyond getting an opportunity to do some “speed pitching” one on one with these media reps, the summit also hosts a media panel to talk about how the media want to receive story pitches. This year, panelists provided great insights specifically into how they like to receive information. As communication professionals, we... ⇢ read more

From Wayne’s World to Yours: How to Succeed with Community Access Television

  By Martin Cohn, Cohn Public Relations Many equate community television with the broadcast of local government meetings. However, community access TV, or CAT for short, fills a unique niche in the media landscape, providing communities with the opportunity to create programs of local interest. First, some history Public Access Television came about with the rise of cable television in the late 1970s. In exchange for the rights to lay cable wires on public land, cable companies were required to donate a portion of their revenue to provide facilities and airtime to allow public comment. The Cable Franchise Policy and Communications Act of 1984... ⇢ read more

Answer this question (ALWAYS)

I made this mistake early. “C-Level folks don’t take kindly to being trained.”  So now, I media coach a ton of people.  I talk a lot to a lot of folks about how to talk with the media.  Non-profits to brass…all individuals who are waaaay smarter than I am.  But you would be surprised how many of those professionals pass up the opportunity to answer the easiest question outside “say and spell your first and last name…so we have it on tape.” For 17 years, I was a TV reporter. I was the one holding the microphone, asking the questions. Because I know how it went... ⇢ read more

Five PR strategies to position senior living communities

By Jenny Smith                   Today's senior living communities are not the 'drooly drop-offs' your grandparents avoided. Their 'pitch' appeals to Boomers who want freedom and choice. The security of life care!  Freedom from home maintenance!  Active lifestyle!  Gourmet dining on your terms!  Open floor plans! Granite countertops and stainless appliances!  Lifelong learning! Room for the grandkids to visit! State-of-the-art fitness center! It’s Older Americans Month. Are your parents shopping for the vision of retirement utopia offered by more than 2,000 life care retirement communities across the U.S.? How it's done now Senior communities’ marketing images often feature model-fit, grey-haired residents with Photoshopped wrinkles walking, biking, eating... ⇢ read more

Unleashing Creativity to Innovate Your PR Practice

by Sharon Kreher and Barb Harris, teamworks communication At our recent annual PRConsultants Group conference, we had the privilege of spending some time with Dennis Skinner of Many-To-One (www.many2one.com), an inspiring speaker, on the topic of creativity and innovation. One of the first points he made was to say that everyone has the potential to think creatively. We just don’t take the time to stop what we’re already doing long enough to challenge ourselves to think about things in a new way. We get trapped in boxes and assumptions of our own making. We limit our options and possibilities with self-imposed rules... ⇢ read more

The Strength of E Pluribus Unum

For nearly two centuries, the Latin phrase, e pluribus unum, was the de facto motto of the United States. The English translation is “Out of many, one,” and illustrates the birth of a single nation (for the first 84 years, anyway) from 13 original colonies. It’s meant to convey the strength of many different cultures, minds, geographic perspectives, and economic drivers acting as one engine of influence in the world. E pluribus unum has been an excellent template for countless organizations across the centuries and the country. From Major League Baseball to the American Heart Association to Rotary International, nation- and... ⇢ read more

PR is alive and well, thank you

I’m alive and well, thank you, and not wearing shiny suits with shoulder pads anymore. Recently, a pair of Hubspot blog posts made the rounds claiming that PR needed  a   re-invention, and PR professionals do too. Halligan’s follow up post, entitled, “What is the ideal profile for a modern PR person” (Brian Halligan) raised some hackles in the circles of veteran public relations consultants… and so, I respond. First, it should be noted that while Halligan is a gifted writer and clearly passionate about covering trendy topics in Hubspot’s popular blog in order to garner clicks and e-book downloads, there are some... ⇢ read more