Complex Infrastructure Communications

Innovative Communication Strategies for One of the Nation's Largest Infrastructure Projects.

Project Details

Ohio Department of Transportation, Kentucky Transportation Cabinet

Media Relations, Strategy and Planning, Digital Marketing

Members Involved:
Mimi Rasor,  Jeff Davis, Jeff Worden

Strategic Counsel & Media Relations

Led by Rasor Communications, this is a transformative bridge and highway project designed to improve travel and safety in the Bluegrass and Buckeye states while helping to grow America’s economy. The work highlights the challenge of relaying complex details of one of the U.S.’s largest infrastructure projects, ensuring comprehensive stakeholder engagement.

Central to the success of this communication strategy was the deployment of a highly skilled team. Members of PRConsultants Group with extensive experience with infrastructure projects nationwide collaborated to offer public relations expertise.

The team delivered the components needed for success including clear messaging, strategic counsel with the bi-state management team, social media strategy and execution, writing, video production, and more. This collaboration played a crucial role in disseminating information effectively, facilitating a smooth execution of a large and complex project that will improve quality of life for the millions of Americans who use the federal highway system in the region and beyond.