By Caroline Witherspoon, Becker Communications, Inc.
In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years. Our Hawaii-based agency, Becker Communications, Inc., was tasked with developing and implementing a strategic marketing and media relations campaign surrounding this much beloved, iconic vehicle. Frankly speaking, pun intended, it sounded like a slam-dunk. But, an unexpected surprise had us quickly treading in hot water and meeting the challenge with relish.
While we were able to accomplish a lot through... ⇢ read more