By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates
How do you choose a college, or a dentist? What makes you return to a restaurant or a boutique? The product has to be good, of course, but unless a restaurant serves canned soup or a store offers shoddy clothes, your experience with the employees is what make you remember your visit. They are the brand ambassadors.
I spent the last four years checking out colleges with my two sons—in Texas, Indiana, Ohio, Kentucky, and Oklahoma --- and it was the people we remembered most. Each of the campus options were pretty, had fantastic security,... ⇢ read more