Earlier this month, International House of Pancakes (aka IHOP) made a bold decision to rebrand. At least, that’s what people initially thought. IHOP announced June 4 on Twitter it was “flippin’ our name to IHOb.” The company didn’t tell anyone what the “b” would stand for initially, building suspense for the big reveal.
People guessed everything from biscuits, to bacon to butternut squash. Many people assumed “b” would stand for “breakfast” since IHOP is known for its pancakes and other morning fare. For a week, IHOb (the name had already been changed on Twitter) continued to engage with followers via social... ⇢ read more
With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad of messaging out there. Three such groups, ambassadors, avengers and advocates, can be an instrumental part of organization’s comprehensive communication plan.
Ambassadors are folks who are tied into your community. They tend to be influencers who are willing and able to help spread the word about your organization at events and... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc.
I recently published an article on my firm's site about how a "Parking Lot" approach to marketing discussions can be an incredible tool for adding calm and focus to a meeting. We've used this tactic with great success at our PRConsultants Group conference. When you get 40+ PR professionals in a room, can you imagine how many ideas and topics are on the table? The excitement for collaboration is measurable, and the topics to discuss on our agenda far exceed our few days together. We’ve used the Parking Lot there to keep the... ⇢ read more
By Lisa Rhodes, Rhodes Morell Communications, CT
Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world. Their proliferation – on the national level as well as on the micro level – make sharing hot and seemingly scarce deals with friends easy to do. Capitalizing on basic social principles, these buying sites are fast becoming part of the social media playbook.
But, are they good for a brand and a business? This debate no doubt will continue as... ⇢ read more