Read enough crisis communications plans and you’ll see a host of contingencies for communicating with journalists, lawmakers, shareholders and customers. You’ll also see a variety of templated news releases, dark websites and proposed hashtags. Rarely, however, will you see any strategies and tactics directed at one of the most important audiences in any crisis: the employees who work for the organization at the center of the incident.
Why are employees so often overlooked? Maybe it’s because communicating with them is a routine matter at most organizations. Maybe it’s because employee communications lacks the glamor of media relations and executive communications. Or... ⇢ read more
For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations.
Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the PR people “didn’t have a seat at the table?”…from the beginning.
PR professionals are oftentimes called in after the crisis hits versus having a seat at the table during the initial planning and strategizing phases.
It’s clear that in the case of Pepsi, the advertising firm created what they thought was a... ⇢ read more
As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with me, although I am sure it had something to do with the fact my mom always made funny voices for the pigs and the wolf. The moral of the story rings true, especially in Oklahoma; better to work hard and be prepared than to be ill-prepared.
During the spring months, we... ⇢ read more
I love teachers. Anyone who follows me on Facebook knows my daughter teaches music. She, and most of her colleagues do a great job.
But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald. So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up.
I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are... ⇢ read more
By Brian Chandler, Commonwealth PR
I remember this client’s crisis like it was yesterday.
We were in the middle of a meeting at their office when the CEO was immediately ushered out of the room with no explanation. A few minutes later, I was also summoned out of the room, leaving everyone confused and unsure whether to continue the meeting or call it quits.
What happened next involved me setting up shop in someone else’s office, using their computer, paper and even some supplies, to handle a crisis situation that involved a death. In respect for the family and my client, I will... ⇢ read more
By Felicia K. Knight President, Knight Vision International, LLC
Whether or not you’re a fan of the designated hitter rule has more to do with how old you are than whether or not you’re an American or National Leaguer. Those old enough to remember when all pitchers had to take their turn at bat tend to resent the American League pitchers who sit through their “ups” with their arms swaddled. Yet the DH rule has extended the careers of many a hitter who may otherwise have had to head to the locker room – and many a pitcher who can now... ⇢ read more
By Susan Hart, Hart PR
When Congresswoman Gabrielle Giffords woke up on a Saturday morning in January, I'm confident it didn't occur to her, her staff, area law
enforcement and local media that she and others would be fighting for their lives in a matter of hours, with some losing that battle. The tragic event prompted us to question many things, and for public relations professionals, one question should be whether or not our crisis management plans are current.
What kind of crisis communications plan does your organization and/or clients have? This isn't a "yes" or "no" question - it's a question of
depth... ⇢ read more