Posts Tagged: #crisis

Hurricane Florence Offers Crisis Management Refresher

What crisis management lessons can a disaster like Hurricane Florence provide to organizations and the PR pros who support them? Recently, I flew into North Carolina to help a friend with what started as a small, rural nonprofit dealing with the aftermath of Hurricane Matthew.  My friend saw a need and stepped in — using her natural gifts and savvy about people — to grow the organization to be a key player in her county during Hurricane Florence. Our PR Challenge: Staying “rural relevant” while quickly getting the organization “more sophisticated” in media relations and big-time grant opportunity development. After my years of working... ⇢ read more